Floral Management (8 elements of design)

Design elements

• The things that go into creating a design

• there are eight elements

Color and color theory

Visible Spectrum

• Natural white light contains all the colors

• when it is refracted through a prism all the colors become visible to the human eye

• White, black, and grey are not included

  • Achromatic- without color

  • white is all the colors, black is no colors

  • grey is a combo of both black and white

Color vocab

• Hue- a color of the spectrum; visible light

• chroma- how pure a hue is in relation to grey

• saturation- degree of purity of a hue

• intensity- brightness or dullness of a hue

• luminescence- a measure of light reflected from a hue

• shade- a hue produced by the addition of black

• tint- a hue produced by the addition of white

Subtractive color

• the more you mix colors together, the darker the overall color becomes

• primary colors are cyan, yellow and majenta

Additive color

• color can be enhanced by adding light (white), as more light is added the colors become lighter and lighter

• primary colors are blue red and yellow

Parative color

• does not add or subtract color

• based upon how the viewer perceives or reacts to the color

• floral designers work with this color system the most

Monochromatic

• mono- one

• chromatic- color

• so '“one color”

Complementary

• two colors that are directly opposite on the color wheel

• strongest contrast of color

Analogous colors

• selecting 2-4 adjacent colors on the 12-spoke color wheel

• colors are not repetitive, not too contrasting

Split compliment

• one hue is chosen and the two hues on either side of the direct compliment are chosen

Polychromaic

• combo of tints, hues, shades, and tones of four or more colors

color manipulation

• repetition of a hue

• systematic dyeing of flowers

• spray tinting

The other 7 elements of design:

Form

• Shape and overall arrangement

• flowers also have shapes

  • line

  • mass

  • filler

  • other

• Closed form- solid form, not a lot of air/space between flowers

• open form- more space around flowers

Fragrance

• some flowers have subtle fragrance

• others have overpowering fragrance

Line

• The visual path that creates the foundation for an arrangement style and form

  • straight, curved, static, or dynamic

• Static lines appear rigid- horizontal and vertical lines

• dynamic lines are formed by bending, contorting, cascading and zigzagging materials

• physical lines such as the stem of a flower or a stalk or a leaf branch are ACTUAL LINES

• Horizontal lines put emphasis on width rather than height

  • typically used in sympathy pieces

• A dominant vertical line suggests strength

  • first inserted of most container arrangements

  • established height of the arrangement

• Diagonal lines- create motion

Pattern

• Decorative design that is repeated

• used to create emphasis

• nature is full of patterns (animal prints etc.)

• pattern can be the repetition of the same design throughout a space

Space

• the three dimensional area that is occupied by a floral design

• Positive and negative space

Size

• Dimensions of an arrangement

  • you need to know the elements of line, form, and space to determine the dimensions

Texture

• The tactile surface quality of an item

  • the visual surface quality

• It can be touched, and sensory input relayed back to brain

• Bland arrangements lack focal points or texture around the focal point

• greens add texture to the area