Culture and Cultural Differences Notes
Definitions and Purpose of Culture
- Culture is the shared way of life of a group of people, comprising knowledge, belief, art, morals, law, custom, and acquired habits (Tylor, 1871).
- It serves to guide socially acceptable behavior, establish societal rules and regulations for peace and stability, and unify social groups.
Classification and Layers of Culture
- Types of culture include Universal, Civilization, National, and Minor levels (Industry, Organizational, and Individual).
- The first layer of culture consists of shared cultural traditions, myths, ceremonies, legends, and rituals passed down through generations.
- The second layer comprises subcultures based on factors such as race, religion, geographic region, socioeconomic class, or occupation.
- The third layer contains cultural universals, which are collectively shared learned behaviors such as classifying people by age and gender.
Cultural Distance and Characteristics
- Cultural distance represents the gap between distinct national cultures (Reisinger, 2009).
- Tourists often prefer visiting culturally similar destinations to minimize conflict, such as Hong Kong nationals traveling to mainland China or Saudi tourists visiting Muslim countries.
- Essential attributes of culture include being learned, shared, functional, prescriptive, arbitrary, value-laden, adaptive/dynamic, implicit, explicit, and acting as a social, environmental, and political phenomenon.
Tourism Culture Categories
- Tourist Culture: The country culture travelers bring with them, influenced by their residual culture at home.
- Host Culture: The culture of the destination nation providing local offerings and services.
- Tourism Culture: The unique cultural outcome resulting from the interaction between tourists and hosts.
Cultural Variability, Values, and Dimensions
- Cultural variability involves appreciating and respecting cultural differences (Rosinski, 2003).
- Cultural values regulate customs, etiquette, and behaviors in the workplace (Dong & Liu, 2010).
- Hofstede's Cultural Dimension Theory measures cultural differences across Power Distance, Individualism vs. Collectivism, Uncertainty Avoidance, Long-Term vs. Short-Term Orientation, and Masculinity vs. Femininity (Minkov, 2011).
Corporate Culture
- Corporate culture is defined as a system of shared beliefs, values, and standards for solving problems within an organization (Edgar, 2004).
- Industry cultures (e.g., hospitality vs. healthcare) establish distinct professional norms, conduct codes, and dress standards.
Tourism Impacts on Culture
- Tourism development leads to cultural phenomena such as acculturation, enculturation, cultural drift, cultural borrowing, diffusion, adaptation, and demonstration effects.
- Cultural Commoditization and Transformation: Packaging authentic local traditions and art into superficial products for commercial sale.
- Cultural Hostility: Antagonism expressed by hosts when tourism disrupts local economies and traditional life.
- Cultural Arrogance: Staging superficial cultural displays in front stage areas to protect authentic local traditions in backstage areas (MacCannell, 1973).