Introduction to Design and Graphic Design

Core Definitions of Design

  • Design as a Verb: In this context, to design means to plan a specific type of product with a particular audience and purpose in mind. This planning stage addresses three primary areas:
    • How the product should look.
    • How the product should be created.
    • How the product should work.
  • Design as a Noun: When used as a noun, the term refers to the plan itself.

Practical Applications of Design

  • General Presence: Design is a constant presence in daily life. Every item used on a day-to-day basis has been designed with a specific user in mind. Examples include:
    • Toothbrushes.
    • Cars.
    • Advertisements.
    • Buildings.
    • Jeans.
  • Specific Planning Tools: Different industries use specific terminology for their designs/plans:
    • Blueprints: A specific type of design used as a plan for a building.
    • Patterns: A specific design type used as a plan for creating a pair of jeans.

User-Centric Design Philosophy

  • The Role of the User: A designer develops a plan based on the needs of the users, which are the people who will actually utilize or wear the product.
  • Design Considerations (Jeans Example): Designing a pair of jeans involves planning for a variety of user needs and styles, such as:
    • Body type: Curvy, without curves, tall, or petite.
    • Style preferences: High-waisted or low-rise.
    • Fit: Loose, baggy, or skin-tight.
  • Primary Goals: Designers generally strive to ensure that a design meets three criteria for the user:
    • It is easy to use.
    • It is a pleasure to use.
    • It is meaningful to the user.
  • Fundamental Definition: Design is the conscious plan made before creating something to ensure the final product is meaningful to the audience.

Professional Roles in Design

  • Job Market: Searching for "designer" on internet job boards like monster.com or indeed.com reveals a wide variety of specialized roles.
  • List of Designer Titles:
    • Interior designer.
    • Graphic designer.
    • Video game designer.
    • Brand designer.
    • Packaging designer.
    • Architectural designer.
    • UXUI designer.
    • Fashion designer.
    • Presentation designer.
    • Software designer.
    • Sales designer.
    • Footwear designer.
    • Product designers.

The Relationship Between Art and Design

  • The Art of Arrangement: Designers are often considered artists because there is an inherent art to knowing how to plan and then arrange elements in ways that are meaningful.
  • Skill Requirements: One does not need to be a formal artist to be a good designer.
    • Drawing and Sculpting: It is not necessary for a designer to be able to draw more than stick figures or sculpt more than a square block.
    • The Effective Designer: Effectiveness in design comes from understanding how different elements within a piece work together to create meaning.

Specialized Categories of Design

  • Functional Design: Plans for how a product will work, such as software design.
  • Tactile Design: Plans for how a product will feel, such as fabric design.
  • Auditory Design: Plans for how a product will sound, such as sound design.
  • Visual Design: The act of choosing and arranging visual elements in a way that communicates a specific message to an audience. This field determines specifically how a product will look.
  • Fashion Design: A specific branch of visual design where designers work with various elements including:
    • Fabrics.
    • Colors.
    • Shapes.
    • Patterns.