Multimodal Remediation Notes
Genre and Medium
- Genre: The form of writing (e.g., letter, report, email).
- Medium: How the writing is delivered (e.g., email, mail).
- Readers expect texts within a genre to follow certain conventions; these conventions provide creative freedom rather than limiting originality.
Adapting Persuasive Texts
- Writers may choose to reimagine a persuasive text in a different genre or medium depending on the rhetorical situation.
- Example: Converting a 15-page formal proposal for a dog park into a one-page flyer or a short video for social media.
- The argument needs to be modified to fit the new medium.
- Modifying requires knowing the audience and what will be most effective for them.
- Audience is crucial; it determines the success of the rhetoric.
- Consider what you want the audience to think, feel, or do and how to achieve your purpose based on their preferences, experiences, and knowledge.
- Sometimes words alone are insufficient; text medium must be modified to reach the target audience.
- Remediation: Representing one medium in another (Bolter & Grusen).
- Examples:
- Transforming a college essay into a documentary.
- Creating an informational website.
- Producing a pre-recorded PowerPoint presentation.
- Developing a video advertisement or a podcast.
- Remediation challenges you to rethink presentation and deepens understanding of the rhetorical situation.
Multimodal Composition
- Increasingly, communication involves multiple modes (print, digital, face-to-face) and mediums.
- Modes of Communication:
- Linguistic: Written or spoken words.
- Visual: Photos, drawings, videos.
- Oral: Speech or music.
- Spatial: Layout, white space, paragraph indents.
- Gestural: Body movement during a speech.
- Modern communication often enhances text with visual and audio components.
- All texts are multimodal to some extent (e.g., an essay has spatial elements like margins).
- Texts are considered multimodal when composed in a non-textual mode (video, images).
- Examples: Blogs, collages, scripts, timelines, podcasts, infographics, videos, presentations.
Analyzing the Rhetorical Situation
- Analyze the rhetorical situation to determine effective modes and mediums.
- Rhetorical Situation: Any situation in which persuasive text is created or consumed.
- Consider:
- Audience.
- Genre.
- Occasion.
- Context.
- Medium (email, social media).
- Purpose. (The "who, what, when, where, how, and why" questions.)
- Changes in the rhetorical situation may require adapting the message to a new genre.
- Example: Scientific study results adapted for a film documentary for a general audience.
- Simplifying information and using visuals to explain complex points.
- Remediate a research paper into a multimodal form (PowerPoint, Keynote, Prezi, Canva) with voice-over narration.
- Share your research paper's argument with important stakeholders who care about your issue.
- Target audience examples: executive-level business people, government officials, university staff, undergraduate students, or parents.
- Inform your audience about your research topic and persuade them to agree with your argument.
- The assignment should use both visuals and language to persuade the audience.
Presentation Skills
- Presenting research clearly and confidently is a crucial skill.
- Presentations use multiple modes (linguistic, gestural, spatial).
- Incorporate design elements like headings, graphics, tables, illustrations, photographs, hyperlinks, memes, audio/film clips, and infographics.
- Assess the rhetorical situation to create an effective presentation.
- Consider audience knowledge, feelings, potential objections, and expected media.
- Context affects content and delivery (classroom, auditorium, online).
- Preparing a presentation is nonlinear but support is available.
Presentation Requirements
- Do not read the entire paper in the video.
- Develop a script and present live.
- Script Outline:
- Introduction.
- Reasons for your argument.
- Evidence for each reason.
- Conclusion.
- Use a storyboard structure to organize your presentation.
- Focus on preparing a good introduction and conclusion.