Multimodal Remediation Notes

Multimodal Remediation

Genre and Medium

  • Genre: The form of writing (e.g., letter, report, email).
  • Medium: How the writing is delivered (e.g., email, mail).
  • Readers expect texts within a genre to follow certain conventions; these conventions provide creative freedom rather than limiting originality.

Adapting Persuasive Texts

  • Writers may choose to reimagine a persuasive text in a different genre or medium depending on the rhetorical situation.
  • Example: Converting a 15-page formal proposal for a dog park into a one-page flyer or a short video for social media.
    • The argument needs to be modified to fit the new medium.
  • Modifying requires knowing the audience and what will be most effective for them.
  • Audience is crucial; it determines the success of the rhetoric.
  • Consider what you want the audience to think, feel, or do and how to achieve your purpose based on their preferences, experiences, and knowledge.

Remediation

  • Sometimes words alone are insufficient; text medium must be modified to reach the target audience.
  • Remediation: Representing one medium in another (Bolter & Grusen).
  • Examples:
    • Transforming a college essay into a documentary.
    • Creating an informational website.
    • Producing a pre-recorded PowerPoint presentation.
    • Developing a video advertisement or a podcast.
  • Remediation challenges you to rethink presentation and deepens understanding of the rhetorical situation.

Multimodal Composition

  • Increasingly, communication involves multiple modes (print, digital, face-to-face) and mediums.
  • Modes of Communication:
    • Linguistic: Written or spoken words.
    • Visual: Photos, drawings, videos.
    • Oral: Speech or music.
    • Spatial: Layout, white space, paragraph indents.
    • Gestural: Body movement during a speech.
  • Modern communication often enhances text with visual and audio components.
  • All texts are multimodal to some extent (e.g., an essay has spatial elements like margins).
  • Texts are considered multimodal when composed in a non-textual mode (video, images).
  • Examples: Blogs, collages, scripts, timelines, podcasts, infographics, videos, presentations.

Analyzing the Rhetorical Situation

  • Analyze the rhetorical situation to determine effective modes and mediums.
  • Rhetorical Situation: Any situation in which persuasive text is created or consumed.
  • Consider:
    • Audience.
    • Genre.
    • Occasion.
    • Context.
    • Medium (email, social media).
    • Purpose. (The "who, what, when, where, how, and why" questions.)
  • Changes in the rhetorical situation may require adapting the message to a new genre.
  • Example: Scientific study results adapted for a film documentary for a general audience.
    • Simplifying information and using visuals to explain complex points.

Multimodal Remediation Project

  • Remediate a research paper into a multimodal form (PowerPoint, Keynote, Prezi, Canva) with voice-over narration.
  • Share your research paper's argument with important stakeholders who care about your issue.
  • Target audience examples: executive-level business people, government officials, university staff, undergraduate students, or parents.
  • Inform your audience about your research topic and persuade them to agree with your argument.
  • The assignment should use both visuals and language to persuade the audience.

Presentation Skills

  • Presenting research clearly and confidently is a crucial skill.
  • Presentations use multiple modes (linguistic, gestural, spatial).
  • Incorporate design elements like headings, graphics, tables, illustrations, photographs, hyperlinks, memes, audio/film clips, and infographics.
  • Assess the rhetorical situation to create an effective presentation.
  • Consider audience knowledge, feelings, potential objections, and expected media.
  • Context affects content and delivery (classroom, auditorium, online).
  • Preparing a presentation is nonlinear but support is available.

Presentation Requirements

  • Do not read the entire paper in the video.
  • Develop a script and present live.
  • Script Outline:
    • Introduction.
    • Reasons for your argument.
    • Evidence for each reason.
    • Conclusion.
  • Use a storyboard structure to organize your presentation.
  • Focus on preparing a good introduction and conclusion.