0101 Pedigree
Understanding Typeface Pedigree
Definition: The origin and history of a typeface, often referred to as its pedigree.
Importance of Pedigree:
Great typefaces often resemble their predecessors.
Resemblance can be direct or subtle.
A pedigree enhances a typeface's legitimacy and appeal.
Case Study: Times Roman
Origins:
Designed by Stanley Morrison and Victor Lardan in 1932 for the London Times.
Directly descended from the Platten font, popularized in 1913.
Design Characteristics:
Times Roman features tapered serifs and increased contrast compared to Platten.
Platten was designed for better legibility in printed texts, aligning it with Times Roman's goals.
Evolution of Typeface Design
Early 20th Century Developments:
Advances in paper, presses, and ink made older typefaces seem too light.
The need for more robust designs led to the creation of Platten, which improved on the older types by Grand John (16th century).
Historical Influence:
Grand John's typefaces were based on 15th-century designs, originally influenced by Renaissance humanist calligraphy.
The lineage can be traced back to Carolingian calligraphy from the medieval period, demonstrating the deep historical roots of type design.
The Role of Pedigree in Typeface Success
A strong pedigree can lead to popularity and legibility in typefaces like Times Roman.
Reading habits often favor conservative type choices, reinforcing the importance of established design traits.
Comparison: Text vs. Display Typefaces
Text Typefaces:
Designers often rely on historic methods and forms for legibility and effectiveness.
Display Typefaces:
Less emphasis on pedigree since they are used for short text; legibility is less critical.
Example: Trajan, tracing back to an inscription from 113 AD, serves as a reference for many designs.
Conclusion
A typeface's pedigree plays a vital role, but its significance can vary
Other characteristics may take precedence when pedigree is less important.