0101 Pedigree

Understanding Typeface Pedigree

  • Definition: The origin and history of a typeface, often referred to as its pedigree.

  • Importance of Pedigree:

    • Great typefaces often resemble their predecessors.

    • Resemblance can be direct or subtle.

    • A pedigree enhances a typeface's legitimacy and appeal.

Case Study: Times Roman

  • Origins:

    • Designed by Stanley Morrison and Victor Lardan in 1932 for the London Times.

    • Directly descended from the Platten font, popularized in 1913.

  • Design Characteristics:

    • Times Roman features tapered serifs and increased contrast compared to Platten.

    • Platten was designed for better legibility in printed texts, aligning it with Times Roman's goals.

Evolution of Typeface Design

  • Early 20th Century Developments:

    • Advances in paper, presses, and ink made older typefaces seem too light.

    • The need for more robust designs led to the creation of Platten, which improved on the older types by Grand John (16th century).

  • Historical Influence:

    • Grand John's typefaces were based on 15th-century designs, originally influenced by Renaissance humanist calligraphy.

    • The lineage can be traced back to Carolingian calligraphy from the medieval period, demonstrating the deep historical roots of type design.

The Role of Pedigree in Typeface Success

  • A strong pedigree can lead to popularity and legibility in typefaces like Times Roman.

  • Reading habits often favor conservative type choices, reinforcing the importance of established design traits.

Comparison: Text vs. Display Typefaces

  • Text Typefaces:

    • Designers often rely on historic methods and forms for legibility and effectiveness.

  • Display Typefaces:

    • Less emphasis on pedigree since they are used for short text; legibility is less critical.

    • Example: Trajan, tracing back to an inscription from 113 AD, serves as a reference for many designs.

Conclusion

  • A typeface's pedigree plays a vital role, but its significance can vary

    • Other characteristics may take precedence when pedigree is less important.