Linkage Institutions: The Media - In Depth Notes
Linkage Institutions: The Media
The First Amendment
- Key Principle: Protects freedom of speech and the press among other rights.
- Text: "Congress shall make no law… abridging the freedom of speech, or of the press…"
Journalism in History: Evolution of the Press
The Party Press:
- Low circulation made printing expensive.
- Heavily subsidized by political parties, resulting in highly partisan content.
The Popular Press:
- Emerged with the rotary press & telegraph.
- Sought to attract larger audiences with brief stories and multiple perspectives; led to the establishment of the Associated Press in 1848.
Magazines of Opinion:
- Gained popularity among educated readers focusing on investigative reporting.
- Era marked by "muckraking" journalism exposing government corruption.
Yellow Journalism:
- Sensationalized reporting aimed at mass readership; competition exemplified by Hearst vs. Pulitzer.
Electronic Journalism:
- Initially radio, followed by TV, allowed direct communication between politicians and the public and expanded news accessibility.
Cable and the Internet:
- Introduction in the 1980s initiated 24/7 news cycles and increased competition.
- Led to "narrowcasting" where media is tailored to specific audiences, creating partisan media echo chambers.
Governing the Media
First Amendment: No prior restraint on press, holds press liable if evidence shows reckless disregard for truth.
Confidentiality: Reporters must divulge sources only if related to crime.
FCC Licensing: Frequency licenses for radio (every 7 years) and TV (every 5 years).
- Equal Time Rule: Mandates equal access for candidates in political advertisements.
Fairness Doctrine: Was in effect from 1949 to 1987, aimed at fair coverage but is no longer in action; potential for revival exists.
The “Big Three” Broadcasting Companies
NBC (Founded 1926, General Electric, RCA, Comcast):
- Historical significance in radio & TV.
CBS (Founded 1927, various owners):
- Impact on radio and TV journalism.
ABC (Founded 1943):
- Development of programming from radio to TV.
Market Share Over the Years
- 1961: 94% share; 1981: 83%; 2002: 29%; 2012: 21%.
- Sound Bite Duration: 1968 (42 seconds) 2000 (7 seconds) 2023 (3.2 seconds).
News Sources: Advantages and Disadvantages
Newspapers:
- Advantages: Informative, includes graphics.
- Disadvantages: Limited circulation, lacks audio emotional connection.
Radio:
- Advantages: Inexpensive, participatory, extensive reach.
- Disadvantages: Limited graphics, focused audience.
Television:
- Advantages: Large audience, emotional engagement.
- Disadvantages: High costs, brief segments.
Media Bias
- Newspapers: Mostly liberal (e.g., NYT, Washington Post); some conservative (e.g., NYP).
- Radio: Mainly conservative (e.g., Patriot Channel); some liberal (e.g., NPR).
- Television: Overwhelmingly liberal (most major networks) versus conservative (e.g., Fox News).
Role of the Media
- Gatekeeper: Sets agenda, influences public discourse on important issues.
- Scorekeeper: Tracks political reputations, influences election perceptions (horse race journalism).
- Watchdog: Investigates and exposes scandals; recent trends show partisanship has affected reporting quality.
Demographics of Media Consumption
- Younger audiences prefer digital; older audiences prefer TV.
- Statistics: % of U.S. adults who get news from digital devices (71%), TV (67%), radio (16%), and print (11%).
Study on Media Affiliation and Trust
- Majority of journalists are affiliated with Democratic Party.
- Public trust in media is a partisan issue, with Democrats generally showing more trust compared to Republicans.
Media Perception and Polarization
- Surveys indicate significant distrust across the political spectrum.
- Liberals perceive mainstream media more favorably than conservatives, indicating polarized views on media credibility and bias.
Conclusion: Navigating Media
- Always consider bias when consuming news.
- Use diverse sources for a well-rounded perspective.
- Recognize personal biases influenced by socio-cultural backgrounds.
- Acknowledge the difficulty of achieving complete understanding of complex issues.