Linkage Institutions: The Media - In Depth Notes

Linkage Institutions: The Media

The First Amendment

  • Key Principle: Protects freedom of speech and the press among other rights.
  • Text: "Congress shall make no law… abridging the freedom of speech, or of the press…"

Journalism in History: Evolution of the Press

  • The Party Press:

    • Low circulation made printing expensive.
    • Heavily subsidized by political parties, resulting in highly partisan content.
  • The Popular Press:

    • Emerged with the rotary press & telegraph.
    • Sought to attract larger audiences with brief stories and multiple perspectives; led to the establishment of the Associated Press in 1848.
  • Magazines of Opinion:

    • Gained popularity among educated readers focusing on investigative reporting.
    • Era marked by "muckraking" journalism exposing government corruption.
  • Yellow Journalism:

    • Sensationalized reporting aimed at mass readership; competition exemplified by Hearst vs. Pulitzer.
  • Electronic Journalism:

    • Initially radio, followed by TV, allowed direct communication between politicians and the public and expanded news accessibility.
  • Cable and the Internet:

    • Introduction in the 1980s initiated 24/7 news cycles and increased competition.
    • Led to "narrowcasting" where media is tailored to specific audiences, creating partisan media echo chambers.

Governing the Media

  • First Amendment: No prior restraint on press, holds press liable if evidence shows reckless disregard for truth.

  • Confidentiality: Reporters must divulge sources only if related to crime.

  • FCC Licensing: Frequency licenses for radio (every 7 years) and TV (every 5 years).

    • Equal Time Rule: Mandates equal access for candidates in political advertisements.
  • Fairness Doctrine: Was in effect from 1949 to 1987, aimed at fair coverage but is no longer in action; potential for revival exists.

The “Big Three” Broadcasting Companies

  • NBC (Founded 1926, General Electric, RCA, Comcast):

    • Historical significance in radio & TV.
  • CBS (Founded 1927, various owners):

    • Impact on radio and TV journalism.
  • ABC (Founded 1943):

    • Development of programming from radio to TV.
Market Share Over the Years
  • 1961: 94% share; 1981: 83%; 2002: 29%; 2012: 21%.
  • Sound Bite Duration: 1968 (42 seconds) 2000 (7 seconds) 2023 (3.2 seconds).

News Sources: Advantages and Disadvantages

  • Newspapers:

    • Advantages: Informative, includes graphics.
    • Disadvantages: Limited circulation, lacks audio emotional connection.
  • Radio:

    • Advantages: Inexpensive, participatory, extensive reach.
    • Disadvantages: Limited graphics, focused audience.
  • Television:

    • Advantages: Large audience, emotional engagement.
    • Disadvantages: High costs, brief segments.

Media Bias

  • Newspapers: Mostly liberal (e.g., NYT, Washington Post); some conservative (e.g., NYP).
  • Radio: Mainly conservative (e.g., Patriot Channel); some liberal (e.g., NPR).
  • Television: Overwhelmingly liberal (most major networks) versus conservative (e.g., Fox News).

Role of the Media

  • Gatekeeper: Sets agenda, influences public discourse on important issues.
  • Scorekeeper: Tracks political reputations, influences election perceptions (horse race journalism).
  • Watchdog: Investigates and exposes scandals; recent trends show partisanship has affected reporting quality.

Demographics of Media Consumption

  • Younger audiences prefer digital; older audiences prefer TV.
    • Statistics: % of U.S. adults who get news from digital devices (71%), TV (67%), radio (16%), and print (11%).

Study on Media Affiliation and Trust

  • Majority of journalists are affiliated with Democratic Party.
  • Public trust in media is a partisan issue, with Democrats generally showing more trust compared to Republicans.

Media Perception and Polarization

  • Surveys indicate significant distrust across the political spectrum.
  • Liberals perceive mainstream media more favorably than conservatives, indicating polarized views on media credibility and bias.

Conclusion: Navigating Media

  1. Always consider bias when consuming news.
  2. Use diverse sources for a well-rounded perspective.
  3. Recognize personal biases influenced by socio-cultural backgrounds.
  4. Acknowledge the difficulty of achieving complete understanding of complex issues.