Exam Study Guide

Overview of Key Concepts

  • Sport as a Social Institution
    • Definition: Sport functions as a unifier among people and serves cultural and social purposes.
    • Role of sport in society: Acts as a platform for social interaction, community building, and identity formation.
Drawbacks of Sport in Society
  • Potential negative impacts include:
    • Violence and aggression, particularly in contact sports.
    • Promotion of exclusivity and elitism.
    • Over-commercialization reducing the authenticity of sport.

Learning Behaviors and Social Roles in Sport

  • Importance of being culturally tuned to the country in which one operates as a sport manager.
  • Social roles adopted by athletes, coaches, and managers contribute to the overall culture of sport.

Essential Skills for International Sport Managers

  • Management & Leadership
    • Distinction between management and leadership:
    • Management: Involves planning, organizing, leading, and controlling resources.
    • Leadership: Focused on inspiring and motivating individuals towards achieving a goal.
  • Competencies of Organizational Managers
    • Must possess skills such as:
    • Communication, strategic planning, decision-making, and conflict resolution.

Five Processes of Management

  1. Planning
  2. Organizing
  3. Leading
  4. Controlling
  5. Evaluating

Leveraging Events

  • Definition: Utilizing events to maximize exposure, engagement, and financial opportunities for sports organizations.
Governing Bodies in Sport
  • These organizations establish and regulate policies, rules, and standards within sports at various levels (international, national, local).

Personal & Professional Values in Sports Management

  • Ethics
    • Definition: Moral principles that govern a person's behavior.
    • Relation to sport managers: Ethical behavior is critical in maintaining integrity and trust in the sports industry.
  • Existentialism in Sport Management
    • Understanding the individual's existence and choices within the context of managerial roles.
  • Difference Between Morals and Ethics
    • Morals: Personal standards of right and wrong.
    • Ethics: Rules provided by an external source, e.g., codes of conduct in professional environments.
Relationship to Social Values
  • Sports operations are often reflective of broader societal values, including diversity, inclusion, and respect.
Codes of Ethics
  • These codes are established guidelines designed to set out acceptable behaviors for professionals in the sports industry.

Marketing in Sports

  • Perishability of Sport
    • Definition: The inability to store or inventory sports events, making timely marketing critical.
  • Positioning
    • Crafting a marketing strategy that allows a sport organization to occupy a distinctive place in the market.
  • Demographics and Psychographics
    • Classifications used by marketers that include age, gender, income, interests, attitudes, and behaviors for targeting and outreach.
Examples of Product Extensions
  • Include tangible and intangible aspects, such as:
    • Merchandise (tangible) vs. fan experience (intangible).

News Releases

  • Definition: Official statements issued to the media to announce something of interest (events, changes in organization, etc.).

Economic Concepts in Sport

  • Definition of Key Terms
    • Profit: Financial gain after costs are deducted.
    • Micro & Macro Economics:
    • Microeconomics deals with individual businesses and consumers.
    • Macroeconomics examines the overall economy and national policies.
    • Collective Bargaining
    • Economic Trends: Examples include shifts in consumer spending and changes in sponsorship patterns.
Economic Impact of Sports
  • Sports can influence regional and national economies through job creation, tourism, and infrastructure development.

Legal Aspects

Law and Society

  • How laws are developed and shaped by societal norms and values.
Torts in Sport
  • Tort: A wrongful act leading to legal liability.
    • Intentional Torts: Deliberate acts causing harm or damage.
    • Negligence: Failure to take proper care leading to damage or injury.

Federal Legislation

  • Title IX: Prohibits discrimination based on sex in federally funded education programs, impacting school sports.
  • ADA (Americans with Disabilities Act): Mandates equal access and prohibits discrimination against individuals with disabilities in all areas of public life, including sports.
  • Waivers: Legal contracts where individuals purposely relinquish their right to sue in certain situations, often applied in sports contexts to mitigate risk.