Rates of Change: Velocity and Marginals

Average Rate of Change

  • Definition: The average rate of change of a function y=f(x)y = f(x) over the interval [a,b][a, b] is given by the formula: Average rate of change=f(b)f(a)ba=ΔyΔx\text{Average rate of change} = \frac{f(b) - f(a)}{b - a} = \frac{\Delta y}{\Delta x}

  • This represents the slope of the secant line passing through the points (a,f(a))(a, f(a)) and (b,f(b))(b, f(b)) on a graph, as seen in Figure 2.18.

  • Example 2 (Falling Object): For a height function s=16t2+100s = -16t^2 + 100, the average velocity over different intervals is:

    • [1,2][1, 2]: 48ft/sec-48\,\text{ft/sec}

    • [1,1.5][1, 1.5]: 40ft/sec-40\,\text{ft/sec}

    • [1,1.1][1, 1.1]: 33.6ft/sec-33.6\,\text{ft/sec}

Instantaneous Rate of Change and Velocity

  • The instantaneous rate of change at a specific point is the derivative of the function at that point.

  • Velocity Function: The derivative of the position function s(t)s(t) is the velocity function v(t)=s(t)v(t) = s'(t).

  • Position Function (Free-falling object): s(t)=16t2+v0t+s0s(t) = -16t^2 + v_{0}t + s_{0}, where v0v_{0} is initial velocity and s0s_{0} is initial height.

  • Speed: Defined as the absolute value of velocity, v(t)|v(t)|.

  • Example 4 (Diver): A diver jumps from 32feet32\,\text{feet} with initial velocity 16ft/sec16\,\text{ft/sec}.

    • Position: s(t)=16t2+16t+32s(t) = -16t^2 + 16t + 32

    • Impact Time: Hits water when s=0s = 0 at t=2secondst = 2\,\text{seconds}.

    • Impact Velocity: v(2)=s(2)=32(2)+16=48ft/secv(2) = s'(2) = -32(2) + 16 = -48\,\text{ft/sec}.

Rates of Change in Economics: Marginals

  • Marginals refer to the rates of change of profit (PP), revenue (RR), and cost (CC) with respect to the number of units (xx) produced or sold.

  • Basic Relationship: P=RCP = R - C.

  • Marginal Definitions:

    • Marginal Profit: dPdx\frac{dP}{dx}

    • Marginal Revenue: dRdx\frac{dR}{dx}

    • Marginal Cost: dCdx\frac{dC}{dx}

  • Discrete variables (like individual product units) are treated as continuous variables in calculus to find optimal values, then rounded to the nearest sensible unit.

  • Example 5 (Profit): For P=0.0002x3+10xP = 0.0002x^3 + 10x, the marginal profit at x=50x = 50 is $11.50\$11.50 per unit. This closely approximates the actual gain for the 51st51\text{st} unit ($11.53\$11.53).

Demand and Revenue Functions

  • Demand Function: p=f(x)p = f(x), where pp is price per unit and xx is quantity.

  • Revenue Equation: R=xpR = xp.

  • Example 7 & 8 (Fast-Food Restaurant):

    • Demand: p=60000x20000p = \frac{60000 - x}{20000}

    • Revenue: R=3xx220000R = 3x - \frac{x^2}{20000}

    • Marginal Revenue at 20,000units20,000\,\text{units}: R(20000)=$1R'(20000) = \$1

    • Cost: C=0.56x+5000C = 0.56x + 5000

    • Profit: P=2.44xx2200005000P = 2.44x - \frac{x^2}{20000} - 5000

    • Marginal Profit at x=24,400x = 24,400 is $0.00\$0.00, indicating a potential maximum profit point.