Marketing Mix

Seven P’s of Marketing

• Price

• Product

• Placement

• Promotion

• People

  • Target Market - Consumers identified as potential customers or product users

• Process

  • How the product is made and delivered

• Physical Evidence

  • Business cards, shopping bag design, customer reviews

Marketing Plan

Helps define and quantify userbenefits, establishes the market size, as well as potential customer interest, and addresses the competition.

1. How potential customers can become aware

2. Define the message the retailer wishes to convey

3. How sales will be achieved

4. Relative to the competition