Social (Test 3)

Language Compliance as a Concept

• Compliance refers to behavior that is influenced by requests or demands.

• Two categories of compliance:

  • Retro compliance: based on historical or settled behaviors that influence current actions.

  • Affording compliance: influenced by accessible figures or inherent desires.

Principles of Compliance

1. Consistency

• Humans have an inherent desire to maintain consistency in their thoughts and actions.

• This principle can be exploited in marketing and persuasion contexts.

• Example: Using the foot-in-the-door technique.