AIDA

AIDA Model

• Attention

  • Captured through bright, bold, and unusual images.
  • Use of colorful images and unique fonts.

• Interest

  • Sparked through virtual information and engaging language.
  • Utilizes big, bold fonts and poetic language.

• Desire

  • Created by making the audience feel a need or want.
  • Often relates to emotional connections (e.g., health, kindness).

• Action

  • Encourages the viewer to make a purchase.
  • Common incentives: promotional offers (e.g., 50% off, buy one get one free).
  • Can be reinforced by heartfelt content or social media engagement.