Principles of Profit Making in Food Business
Objectives
- Identify profit‐making principles in food businesses
- Calculate \text{Food Cost }\% and other key ratios
- Use financial indicators to assess new product feasibility
Key Definitions
- Business: activity providing goods/services for profit
- Entrepreneur: individual risking time & money to run a business
- Revenue: \$\text{ from sales in a period}
- Cost: all expenses required to operate
- Profit: \text{Revenue} - \text{Cost}
Profit Basics
- Golden rule: ensure \text{Sales} > \text{Cost}
- Profit needed to cover both fixed & variable costs
Cost Types & Control
- Variable / Semi-variable: change with sales (food, beverage, some labour) – controllable
- Fixed (Overhead): independent of sales (rent, utilities) – non-controllable
- Four major cost categories: Food, Beverage, Labour, Overhead
- Cost control: managerial regulation to prevent excess cost via inefficiency/waste
Forecasting & Budgeting
- Forecast: predicted sales/costs for a period, based on historical data & POS reports
- Operating budget: financial plan for a specific time frame
Food Cost Calculations
- Actual food cost: (\text{Opening Inventory} + \text{Purchases} - \text{Closing Inventory})
- Food Cost %: \dfrac{\text{Total Food Cost}}{\text{Sales}} (target ≈ 28!–!35\%)
- Cost per category ratios:
- \text{Food Cost} = \text{Food Cost }\% \times \text{Food Sales}
- \text{Beverage Cost} = \text{Beverage Cost }\% \times \text{Beverage Sales}
- \text{Labour Cost} = \text{Labour Cost }\% \times \text{Total Sales}
- Determine ingredient costs
- \text{Total Ingredient Cost} = \sum \text{Ingredient Costs}
- \text{Misc. Cost} = \text{Total Ingredient Cost} \times 5\%
- \text{Total Cost} = \text{Total Ingredient Cost} + \text{Misc. Cost}
- Portion & selling price
- \text{Cost per Pax} = \dfrac{\text{Total Cost}}{\text{No. of Portions}}
- \text{Suggested Selling Price} = \dfrac{\text{Total Cost}}{0.35}
- \text{Selling Price per Pax} = \dfrac{\text{Cost per Pax}}{0.35}
- Profit metrics
- \text{Gross Profit} = \text{Selling Price} - \text{Total Cost}
- \text{F\&B Cost }\% = \dfrac{\text{Total Cost}}{\text{Selling Price}}
- \text{Gross Profit Margin }\% = 100\% - \text{F\&B Cost }\%
Key Takeaways
- Maintain Food Cost % within industry standards to ensure profitability
- Monitor fixed vs. variable costs; adjust controllables to protect margins
- Use accurate forecasting & budgeting to guide pricing and product launch decisions