APPLIED AND TRADIONAL ARTS

📚 REVIEWER: CREATIVE INDUSTRIES — QUARTER 1

1. What are Creative Industries?

Creative industries are industries that use creativity, ideas, skills, and artistic abilities to create products, services, and works.

They include different fields such as:

  • Visual arts

  • Literary arts

  • Media

  • Applied arts

  • Traditional arts

They involve different styles, forms, genres, techniques, materials, and processes.

Why are creative industries important?

They affect:

  • Society

  • Culture

  • Daily life

  • Economy

  • Art and entertainment

  • Education

  • Communication

2. Domains of Creative Industries

Domains are the different areas or fields included in creative industries.

Examples from the lesson include:

🎨 Visual Arts

Works that are mainly seen or visually experienced.

Examples:

  • Drawing

  • Painting

  • Graphic design

  • Photography

✍ Literary Arts

Creative works using written or spoken language.

Examples:

  • Poetry

  • Stories

  • Novels

  • Scripts

🎬 Media

Creative works communicated through different media platforms.

Examples:

  • Film

  • Television

  • Digital media

  • Broadcasting

🛠 Applied Arts

Art that is applied to practical or functional purposes.

Examples:

  • Product design

  • Fashion design

  • Interior design

🪡 Traditional Arts

Artistic practices passed down through generations.

Examples:

  • Traditional crafts

  • Weaving

  • Indigenous art

3. Local and Global Creative Industries

Creative industries can exist locally and globally.

Local

Creative activities that are developed or practiced within a community or country.

Global

Creative activities that reach or influence people across different countries.

Creative industries should consider:

Practices + Applications + Ethics + Culture

4. Ethical Considerations

Ethical considerations are the principles we should think about when creating or producing art.

Artists should consider:

  • Respect for other people's work

  • Proper use of materials

  • Respect for cultures

  • Giving credit to creators

  • Avoiding plagiarism

  • Respecting intellectual property

Example:

If you use another person's photograph in your artwork, you should not simply claim it as your own. You need to consider permission, credit, and copyright.

5. Intercultural Sensitivity

Intercultural sensitivity means being respectful and aware of different cultures when creating or interpreting creative works.

An artist should avoid:

  • Misrepresenting a culture

  • Disrespecting traditions

  • Using cultural elements carelessly

  • Stereotyping people or cultures

Simple example:

If an artist uses a traditional cultural design, they should understand and respect its cultural meaning instead of using it only as decoration.

6. The Artistic Workforce as Creative Enablers

The artistic workforce refers to people who use their creative skills and knowledge in creative industries.

They help make creative industries possible by:

  • Creating artworks

  • Developing ideas

  • Producing creative products

  • Applying artistic skills

  • Supporting creative production

Examples include artists, designers, writers, filmmakers, and other creative workers.

⚖ 7. Laws Related to Creative Industries

Creative industries are affected by laws that protect creators, their works, and intellectual property.

The lesson includes:

A. Philippine Creative Industries Act

Republic Act No. 11904

This law is related to the development and support of the Philippine creative industries.

8. WIPO

WIPO means:

World Intellectual Property Organization

It is an organization concerned with intellectual property.

Nature

WIPO deals with intellectual property matters at the international level.

Key function / purpose

It helps promote and support the protection of intellectual property.

9. IPOPHIL

IPOPHIL means:

Intellectual Property Office of the Philippines

It is the Philippine office responsible for intellectual property matters.

Key functions / purpose

It deals with the protection and administration of intellectual property rights in the Philippines.

10. Intellectual Property Rights

The lesson identifies Republic Act No. 8293, the Intellectual Property Code of the Philippines.

Intellectual Property (IP) refers to creations of the mind that can receive legal protection.

Core Intellectual Property Concepts

© Copyright

Protects original creative works.

Examples:

  • Artwork

  • Music

  • Books

  • Films

  • Photographs

  • Graphic designs

™ Trademark

Protects signs, names, symbols, or designs that identify goods or services.

Example:
A company's logo or brand name.

Patent

Protects an invention or a new technical solution.

Example:
A newly invented machine or technology.

Trade Secret

Protects valuable confidential business information.

Example:
A secret formula or business process.

11. Moral and Economic Rights

Moral Rights

These protect the personal connection of the creator to their work.

For example, a creator may have the right to be recognized as the creator of their work.

Economic Rights

These concern the creator's ability to receive economic benefit from their work.

Example:
A creator may earn money when their artwork is legally reproduced, distributed, or licensed.

12. Other Intellectual Property Concepts

The lesson also includes:

ISSN

International Standard Serial Number

Used to identify serial publications.

ISBN

International Standard Book Number

Used to identify books.

DOI

Digital Object Identifier

Used to identify and provide a persistent reference to digital works or documents.

Licensing

Giving permission to another person or organization to use intellectual property under agreed conditions.

13. Real-World Intellectual Property Concerns

The lesson discusses several common IP issues.

Poor Man's Copyright

A practice where someone sends their own work to themselves or keeps a dated copy as evidence of possession.

Important: This should not be confused with formal copyright registration or legal protection.

Fair Use

Limited use of copyrighted material under certain circumstances allowed by law.

Creative Commons

A system that allows creators to give the public specific permissions to use their works under stated conditions.

Plagiarism

Using another person's work, ideas, or expression and presenting it as your own.

Infringement

Unauthorized use of intellectual property that violates the rights of the owner.

IP Theft

Taking or using someone's intellectual property without proper authorization.

Generative AI and Intellectual Property Ownership

The use of AI to create works raises questions about:

  • Ownership

  • Copyright

  • Authorship

  • Rights of creators

14. NEDA and RA 11904

NEDA means:

National Economic and Development Authority

The lesson connects NEDA with the implementation of Republic Act No. 11904.

It also discusses:

Philippine Development Plan (PDP)

The creative industries are considered in relation to the country's broader development planning.

🧠 QUICK MEMORIZATION

Remember these:

RA 11904 → Philippine Creative Industries Act

RA 8293 → Intellectual Property Code of the Philippines

WIPO → World Intellectual Property Organization

IPOPHIL → Intellectual Property Office of the Philippines

NEDA → National Economic and Development Authority

Copyright → Creative works

Trademark → Brand/sign/name

Patent → Invention

Trade Secret → Confidential business information

Plagiarism → Taking/presenting another's work or ideas as your own

Infringement → Unauthorized use that violates IP rights

Licensing → Permission to use IP

ISBN → Books

ISSN → Serial publications

DOI → Digital works/documents

Creative Commons → Specific permissions for public use

Fair Use → Certain limited uses of copyrighted material allowed by law