Sensation and Perception: Bottom-Up & Top-Down Processing

Sensation and Perception Fundamentals

  • Bottom-up processing: Information derived directly from sensory input.
  • Top-down processing: Interpretation influenced by expectations, prior knowledge, and experiences.
  • Both processes work together for accurate and efficient perception; they are essentially inseparable.

Influence of Top-Down Processing

  • Pre-existing expectations can significantly alter perception, sometimes causing us to miss obvious sensory information (e.g., large objects).
  • Stereotypes act as top-down expectations, influencing how we perceive others' behaviors and expressions.
  • Recognizing the impact of expectations on perception is crucial due to its broad implications, including social interactions.