Persuasion in arguments and building an argument

You need a trustworthy speaker and a willing, participating audience. You need enough information in your message.

The message needs to have proper reasoning

Bullying speakers are not examples of reasonable persuasion.

Emotional appeals are not examples of reasonable persuasion.

Emotional appeals are messages that try to get us to do something by using our emotions.

Reasonable persuasion is an argument

Building an argument

-Claims

Something you want the audience to accept

-Evidence

Show supporting evidence for your claim

Anticipate reader questions and answer those

-Reasoning (warrant)

Supports evidence

Show how evidence supports the claim

Questions to ask yourself:

• What kind of evidence is this?

• Logical? Is the logic sound?

• Factual? Whats your source

• Anecdotal? How can you back it up?

• Does your reasoming explain why your evidence supports the claim?

Types of evidence

Factual: Data, known facts, studies

• sources need to be reliable

• does it contradict a study used for evidence?

Anecdotal: Stories, other peoples experience

• Can be convincing, but it’s not proof; it needs facts to back it up.

Logical: Hypothetical, if this, than that.

• How strong is the logic?

• Need facts to back up.

Combine all of these to make a good argument