Data Types, Sampling, and Quantitative vs Qualitative Data
Learning Objectives
Data Types: Identify and distinguish between different types of data, including qualitative (categorical) data and quantitative data (discrete and continuous).
Sampling Application: Apply various types of sampling methods to data collection.
Data Representation and Categorization
Data Sources: Data may originate from a full population or from a representative sample.
Variables and Values: Lowercase letters like or are generally used to represent data values.
Primary Classifications: Most data can be categorized into two main divisions:
Qualitative data
Quantitative data
Qualitative Data
Definition: Qualitative data are the result of categorizing or describing attributes of a population.
Alternative Terminology: Qualitative data are also commonly referred to as categorical data.
Descriptive Format: Qualitative data are generally described using words or letters.
Examples of Qualitative Data:
Hair color (e.g., black, dark brown, light brown, blonde, gray, red)
Blood type (e.g., , , , )
Ethnic group
The car a person drives
The street a person lives on
Mathematical Limitations:
Researchers frequently prefer quantitative data over qualitative data because quantitative data lends itself more easily to mathematical analysis.
Calculating mathematical statistics for qualitative data is not meaningful; for instance, it does not make sense to calculate an average hair color or an average blood type.
Quantitative Data
Definition: Quantitative data are always numbers and represent the result of counting or measuring attributes of a population.
Examples of Quantitative Data:
Amount of money
Pulse rate
Weight
Number of people living in a town
Number of students who take statistics
Subcategories: Quantitative data can be classified as either discrete or continuous.
Quantitative Discrete vs. Quantitative Continuous Data
Quantitative Discrete Data:
Definition: All data that are the result of counting are defined as quantitative discrete data.
Numerical Values: Discrete data take on only certain specific numerical values (often whole counting numbers).
Daily Call Example: Counting the number of phone calls received on each day of the week produces discrete values such as , , , or .
Backpack Books Example:
Data Subject: The number of books students carry in their backpacks.
Sample: A sample of students.
Observed Data: Two students carry books, one student carries books, one student carries books, and one student carries book.
Classification: The counts of books (, , , and ) are quantitative discrete data.
Quantitative Continuous Data:
Definition: Data that are not limited to counting numbers, but may include fractions, decimals, or irrational numbers, are defined as quantitative continuous data.
Measurement Origin: Continuous data are typically the results of measurements, such as lengths, weights, or durations of time.
Call Duration Example: A list of the lengths in minutes for all phone calls made in a week, featuring values like \,\text{minutes}, \,\text{minutes}, or \,\text{minutes}, constitutes quantitative continuous data.
Backpack Weight Example:
Data Subject: The measured weights of backpacks containing books.
Sample: The same sample of students.
Observed Data: Backpack weights (in pounds) are \,\text{lbs}, \,\text{lbs}, \,\text{lbs}, \,\text{lbs}, and \,\text{lbs}.
Key Distinction: Backpacks containing the exact same discrete number of books (such as books) can yield different continuous weight measurements. Weights are quantitative continuous data.
Data Classification Examples
Identification Rule: Data descriptions that are discrete often begin with the phrase "the number of."
Classified Scenarios:
The number of pairs of shoes owned: Quantitative discrete data (result of counting).
The type of car driven: Qualitative / Categorical data (described by attributes or words).
The distance from home to the nearest grocery store: Quantitative continuous data (result of measuring continuous distance).
The number of classes taken per school year: Quantitative discrete data (result of counting whole units).
The type of calculator used: Qualitative / Categorical data (described by brand or model attributes).
Weights of sumo wrestlers: Quantitative continuous data (result of continuous physical measurement).
Number of correct answers on a quiz: Quantitative discrete data (result of counting correct responses).
IQ scores: Quantitative continuous data (measured on a continuous intelligence scale, though often debated).