Chapter 7: Communicating Effectively

Conversational Competence

  • Storytelling as a core communication skill; effective use includes storytelling, contrasting ideas, drawing from pain, personal relevance, and repetition to create a "Wow" moment.

  • Purpose: Mastering communication through engaging, authentic storytelling.

What is Communication?

  • Definition: the exchange of informationexchange\ of\ information

  • Organizational communication: the study of communication within organizations.

Communication Apprehension

  • CA: an individual's level of fear or anxiety with real or anticipated communication.

  • Related to audience judgment and self-image.

  • Affects communication across contexts (between two people, in teams, during meetings, or when presenting).

11-Way vs 22-Way Communication

  • 11-way: manager sends message; no mechanism for feedback.

  • 22-way: manager sends message and invites questions; feedback confirms understanding.

The Communication Process

  • Core elements: Sender → Encoding → Channel → Decoding → Receiver (with Noise in the path)

  • Feedback closes the loop and helps assess understanding.

Key Roles in the Communication Process

  • Sender: initiates information transfer.

  • Encoding: transforming message into signal.

  • Channel: medium transmitting the message.

  • Noise: any barrier that distorts decoding.

  • Decoding: interpreting the received signal.

  • Receiver: person(s) who receive the message.

Example of the Communication Process

  • Manager announces a meeting; text disruption causes missing time detail (noise).

  • Feedback from employee clarifies the time.

Communication Networks

  • Wheel, Circle, All-channel, Chain, Y as network structures for messages.

Communication Flows

  • External vs Internal communication.

  • Downward, Lateral, Upward flows.

Feedback Loop

  • Feedback assesses success or failure of the message.

  • Essential for adapting and addressing gaps.

Barriers to Effective Communication

  • Jargon: field-specific vocabulary.

  • Trigger Words: phrases that freeze or shut down dialogue (e.g., Don't be stupid).

Improving Organizational Communication

  • Training, Public Speaking, Writing Skills, Cross-Cultural Communication, Customer Service, Interpersonal Communication.

Active Listening

  • Three components: 33 components.

    1. Moderate-to-high nonverbal involvement.

    2. Reflects the speaker's message via paraphrasing.

    3. Asking questions to encourage elaboration.

Active Listening Guidelines

  • Empathize: put yourself in the other person’s place.

  • Be attentive; avoid daydreaming or interrupting.

  • Demonstrate understanding with nonverbal cues: tone, facial expressions, gestures, eye contact, posture.

  • Reflect back the key thoughts/feelings; paraphrase carefully.

  • Do not interrupt, offer advice, or give unsolicited suggestions.

  • Remain neutral; avoid taking sides.

  • Ask open-ended questions (e.g., "Can you say more about that?").

Electronic Communication

  • Channels: Email & Netiquette; Text Messages; Social Networking (Instagram, Snapchat, Facebook, Twitter, LinkedIn);

  • Cyberslacking: using internet for personal use during work hours.

  • Videoconferencing.

Communication Challenges

  • Nonverbal Communication: body language, posture, distance, eye contact, facial expressions, touch, and voice.

Cross-Cultural Communication

  • Definition: compares one culture to another.

  • Examples of greetings across languages: CIAO, HOLA, HELLO, BONJOUR, HEJ, SHALOM, SALUT, ALOHA, こんにちは, HALLO, MERHABA, 你好, etc.

Cross-Cultural (Mis)Communication – IKEA

  • Product-name misfires in Thailand: "Redalen" and "jatterbra" caused translation issues.

  • Local linguists used to avoid translation faux pas.

Cross-Cultural (Mis)Communication – Bing

  • Bing’s name in Mandarin could mean illness or pancake depending on dialect.

  • Changed to "Biying" to convey a phrase meaning roughly "seek and ye shall find".

Cross-Cultural (Mis)Communication – Mountain Bell

  • 1980s ad showing feet on desk offended Saudis; cultural norms prohibiting such behavior.

Guidelines for Cross Cultural Communication

  • Nonjudgmental; allow people to explain themselves.

  • Tolerance for ambiguity; adapt to uncertainty.

  • Display of respect; express respect for other cultures.

  • Personalizing knowledge and perception; recognize different worldviews.

  • Displaying empathy; put oneself in another's shoes.

  • Taking turns; manage interactions carefully.

MYTH-BUSTING

  • Nonverbal cues do not have universal meanings across cultures.

  • Examples of variability:

    • Eye Contact: what, who, and how long.

    • Touch: handshake, hug, kiss.

    • Par language: pitch, volume, articulation.

    • Gesture: OK sign may be offensive elsewhere.

    • Facial Expressions: meanings vary (e.g., wink).

    • Posture: conveys power, attitudes, civility.

    • Paralinguage: not only what you say, but how you say it (tone, emphasis).