Social Psychology - Stereotypes and Bias
Alien Trait Assignment Study
- The study involves 27 photos of aliens with varying attributes (e.g., blue square, green circle).
- Participants (six in a chain) are shown 13 of the 27 aliens.
- Researchers assign six out of 48 traits (e.g., lazy) to each alien.
- Participants try to guess the traits of seen and unseen aliens.
- Traits initially assigned to aliens are replaced by the traits participants assign.
- Accuracy in identifying traits of both seen and unseen aliens improves down the chain.
- Jessica, the last person, accurately remembers traits of aliens she hasn't seen, suggesting a form of ESP.
- The variety of words used to describe the aliens decreases with each participant.
- Chris uses 36 of 48 traits, Annalise uses 30, and Jessica uses only 21.
- The attributes of individuals are simplified as information is passed along.
- Personalities become coarser and less fine-grained.
Structure Statistic
- Structure is a statistic measuring the extent to which the same traits are applied to aliens with shared attributes, resembling a similarity score.
- Aliens can share zero traits, leading to no similarity in assigned personality traits.
- Sharing one or two features in common increases the structure score, indicating similar descriptors are applied.
- The study demonstrates that we simplify words used to describe personality and retain only a small amount of variability.
- This simplification models the birth of stereotypes, where appearance influences perceived traits.
- False memories of unseen alien traits are created based on the rule that similar-looking aliens share traits.
- Stereotypes can be inaccurate because they're based on limited information.
- High-quality information combined with stereotypes can lead to consensual stereotype accuracy.
- Stereotypes are applied in social group interactions, influencing our perceptions.
Stereotype Content Model: Competence and Warmth
- Two key dimensions for stereotyping: competence and warmth.
- Competence indicates ability to harm or help.
- Warmth indicates someone is good-natured.
- Stereotype Content Model: social groups are rated/arrayed on competence vs. warmth (Susan Fiske).
- Examples of groups rated high in warmth and competence: nurses, teachers, doctors, child care workers, farmers, professors.
- Groups and characteristics are placed on a Cartesian plane.
- Examples of people rated high in competence and warmth: Public servants, firemen, soldiers, air hostesses, professors, psychotherapists, yoga instructors.
- Examples of groups rated low in competence and warmth: drug addicts, sex workers, criminals, beggars, unemployed people, urban management officers.
- We want to be around competent and warm people, because these dimensions have social desirability.
- Good/Bad linking with social groups.
Implicit Association Test (IAT)
- Closely associated ideas tend to come to mind together (e.g., doctors and nurses).
- IAT measures reaction times to associate faces (e.g., black vs. white) with good or bad words.
- It looks for facilitation: speeding up recognition of faces after priming with good or bad words.
- D score measures the extent to which bad words are associated with an outgroup and good words with a comparison group.
- D=(ReactionTime<em>black/bad−ReactionTime</em>black/good)−(ReactionTime<em>white/bad−ReactionTime</em>white/good)
- IAT can be used for various social groups (sexuality, race, skin tone, body weight, age).
- Average D score in online tests was 0.35, but in 2021 was 0.1.
Trends in IAT Scores
- Prejudice is declining.
- Skin tone bias: declining slowly.
- Explicit bias has disappeared among test takers.
- Age bias: persistent negative associations with older people.
- Disability bias: persistent negative associations.
- Body weight bias: persistent negative associations.
- Explicit bias against these groups is declining, but implicit bias will take longer to disappear.
- White subjects associate white people with positive traits, but this isn't the case for black subjects.
International Comparisons
- The U.S. has some of the lowest implicit race attitudes compared to other countries.