Social Psychology - Stereotypes and Bias

Alien Trait Assignment Study

  • The study involves 27 photos of aliens with varying attributes (e.g., blue square, green circle).
  • Participants (six in a chain) are shown 13 of the 27 aliens.
  • Researchers assign six out of 48 traits (e.g., lazy) to each alien.
  • Participants try to guess the traits of seen and unseen aliens.
  • Traits initially assigned to aliens are replaced by the traits participants assign.
  • Accuracy in identifying traits of both seen and unseen aliens improves down the chain.
  • Jessica, the last person, accurately remembers traits of aliens she hasn't seen, suggesting a form of ESP.
  • The variety of words used to describe the aliens decreases with each participant.
  • Chris uses 36 of 48 traits, Annalise uses 30, and Jessica uses only 21.
  • The attributes of individuals are simplified as information is passed along.
  • Personalities become coarser and less fine-grained.

Structure Statistic

  • Structure is a statistic measuring the extent to which the same traits are applied to aliens with shared attributes, resembling a similarity score.
  • Aliens can share zero traits, leading to no similarity in assigned personality traits.
  • Sharing one or two features in common increases the structure score, indicating similar descriptors are applied.
  • The study demonstrates that we simplify words used to describe personality and retain only a small amount of variability.
  • This simplification models the birth of stereotypes, where appearance influences perceived traits.
  • False memories of unseen alien traits are created based on the rule that similar-looking aliens share traits.
  • Stereotypes can be inaccurate because they're based on limited information.
  • High-quality information combined with stereotypes can lead to consensual stereotype accuracy.
  • Stereotypes are applied in social group interactions, influencing our perceptions.

Stereotype Content Model: Competence and Warmth

  • Two key dimensions for stereotyping: competence and warmth.
  • Competence indicates ability to harm or help.
  • Warmth indicates someone is good-natured.
  • Stereotype Content Model: social groups are rated/arrayed on competence vs. warmth (Susan Fiske).
  • Examples of groups rated high in warmth and competence: nurses, teachers, doctors, child care workers, farmers, professors.
  • Groups and characteristics are placed on a Cartesian plane.
  • Examples of people rated high in competence and warmth: Public servants, firemen, soldiers, air hostesses, professors, psychotherapists, yoga instructors.
  • Examples of groups rated low in competence and warmth: drug addicts, sex workers, criminals, beggars, unemployed people, urban management officers.
  • We want to be around competent and warm people, because these dimensions have social desirability.
  • Good/Bad linking with social groups.

Implicit Association Test (IAT)

  • Closely associated ideas tend to come to mind together (e.g., doctors and nurses).
  • IAT measures reaction times to associate faces (e.g., black vs. white) with good or bad words.
  • It looks for facilitation: speeding up recognition of faces after priming with good or bad words.
  • D score measures the extent to which bad words are associated with an outgroup and good words with a comparison group.
  • D=(ReactionTime<em>black/badReactionTime</em>black/good)(ReactionTime<em>white/badReactionTime</em>white/good)D = (ReactionTime<em>{black/bad} - ReactionTime</em>{black/good}) - (ReactionTime<em>{white/bad} - ReactionTime</em>{white/good})
  • IAT can be used for various social groups (sexuality, race, skin tone, body weight, age).
  • Average D score in online tests was 0.35, but in 2021 was 0.1.

Trends in IAT Scores

  • Prejudice is declining.
  • Skin tone bias: declining slowly.
  • Explicit bias has disappeared among test takers.
  • Age bias: persistent negative associations with older people.
  • Disability bias: persistent negative associations.
  • Body weight bias: persistent negative associations.
  • Explicit bias against these groups is declining, but implicit bias will take longer to disappear.
  • White subjects associate white people with positive traits, but this isn't the case for black subjects.

International Comparisons

  • The U.S. has some of the lowest implicit race attitudes compared to other countries.