Principles of Effective Oral Communication

PRINCIPLES OF EFFECTIVE ORAL COMMUNICATION

INTRODUCTION

  • Course Context: Purposive Communication, Group 2, BSCE 1A

LEARNING TARGETS

  • Identify and explain the 7 C’s of communication.

  • Understand the importance of the 7 C’s in effective oral communication.

  • Apply the 7 C’s in real-life speaking situations.

THE 7 C'S OF COMMUNICATION

  1. Completeness

    • Definition: Communication should be complete to be effective.

    • Explanation:

      • A complete message provides all necessary information.

      • The receiver should have everything needed to respond or act.

      • No important details should be missing, which helps avoid misunderstandings and follow-up questions.

  2. Conciseness

    • Definition: Messages should be conveyed in a concise form.

    • Explanation:

      • Utilize the shortest and clearest possible way to deliver information.

      • Stick to the point and keep it brief.

      • Saves time for both sender and receiver.

      • Exclude unnecessary and excessive information, making the message easier to understand.

  3. Consideration

    • Definition: Consider the receiver’s feelings, background, and needs.

    • Explanation:

      • Think about the audience’s mood, education, and perspective.

      • Adapt your message to suit the listener or reader.

      • Show empathy and understanding.

      • This principle emphasizes the heart of effective communication.

  4. Concretiveness

    • Definition: Reduces chances of misunderstanding.

    • Explanation:

      • Helps the audience form a clear mental picture.

      • Support ideas with facts and figures.

      • Avoid vague or general statements.

      • The message should be specific and definite.

  5. Courtesy

    • Definition: Show respect to the audience or receiver.

    • Explanation:

      • Be polite, friendly, and considerate.

      • Avoid hidden insults or passive-aggressive language.

      • Respect cultural values and beliefs contribute to creating a positive impression.

  6. Clarity

    • Definition: Use simple and specific words.

    • Explanation:

      • Be clear about your purpose or goal when communicating.

      • Focus on one main idea at a time to avoid confusion.

      • Avoid using complicated language to make the message easy to understand.

  7. Correctness

    • Definition: Use correct grammar, spelling, and punctuation.

    • Explanation:

      • Ensure facts and information are accurate.

      • Error-free communication increases credibility.

      • Boosts the confidence of the sender and helps to build trust between sender and receiver.

IMPORTANCE OF THE 7 C'S

  • The 7 C’s help prevent misunderstandings.

  • They improve speaking skills and enhance confidence.

  • They promote respect and professionalism in communication.

  • They are crucial in school, work, and daily life.

  • They make messages clear and easy to understand.