Week 4 — Social Change

Chapter 3: Predictability & Control

Ritzer, The McDonaldization of Society, 9e. © SAGE Publishing, 2019.

Predictability Is

1. Definition of Predictability

   • Predictability refers to the ability to know what to expect in most settings at most times.

2. Examples of Predictability

   • A visit to McDonald's will yield a similar experience whether one is in Des Moines, Los Angeles, Paris, Beijing, or elsewhere in the world.

3. Advantages of Predictability

   • Consumers: Offers peace of mind in daily dealings.
   • Workers: Leads to effortless, mindless, repetitive work that allows for daydreaming or thinking of other matters.
   • Managers and Owners: Aids in planning for supplies and materials, personnel, income, and profits.

4. Downside of Predictability

   • Consumption and production become monotonous, possibly leading to a lack of variety and excitement.