Text-info
Page 1: Text Information and Media
Page 2: Objectives
Describe Dimensions: Understanding various dimensions of text information and media.
Production and Organization: Comprehend how text information and media are produced (formally and informally), organized, and disseminated.
Evaluate Sources: Assess the reliability and validity of text information/media and their sources using selection criteria.
Page 3: Example of Fraudulent Message
Sender: Attorney Robert Limco of Happy Cola Company.
Content: Notification about winning 500,000 pesos in a raffle.
Call to Action: Request for bank account number for deposit; urges to contact for more details.
Page 4: Analysis of Fraudulent Messages
Tone: Explore the tone of the fraudulent message—typically positive and enticing.
Vulnerability Reason: Discuss why Filipinos might fall for such scams—possible socioeconomic factors, trust in 'official' communications, or naivety.
Power of Text-Based Messages: Evaluate whether text-based messages wield significant persuasive power.
Page 5: Format of Information Presentation
Simple and Flexible Format: Text can be hand-written, printed, or displayed on-screen to convey ideas or information effectively.
Page 6: Characteristics of Text Information
Powerful Dissemination: Capable of spreading information, providing direction, and offering suggestions.
Variety of Sources: Accessible from both formal and informal sources.
Conciseness: Can often be written succinctly as a single sentence or phrase.
Page 7: Typeface Overview
Definition: Also known as font or font type, it refers to the style in which text is represented in digital format.
Page 8: Components of Typeface
A typeface includes:
Alphabets
Numbers
Punctuation marks
Symbols
Special characters
File Formats: Common formats for fonts include True Type Font (.ttf) and Open Type Font (.otf).
Page 9: Serif Typeface
Characteristics: Conveys formality and is readable in large amounts; often used for body text in various publications.
Usage: Suitable for books, newspapers, magazines, and research publications.
Examples: Times New Roman, Garamond, Baskerville.
Page 10: Popular Serif Fonts
Names of Fonts:
Times New Roman
Garamond
Baskerville
Page 11: Sans Serif Typeface
Characteristics: Offers a clean and minimalist look, ideal for clear, direct communication; generally gives a modern aesthetic.
Common Uses: Frequently used in web design and for signage.
Examples: Arial, Helvetica, Tahoma, Verdana, Calibri.
Page 12: Popular Sans Serif Fonts
Names of Fonts:
Arial
Helvetica
Tahoma
Verdana
Calibri
Page 13: Slab Serif Typeface
Characteristics: Has a solid or heavy appearance, suitable for large advertising signage.
Examples: Rockwell, Playbill, Blackoak.
Page 14: Popular Slab Serif Fonts
Names of Fonts:
Rockwell
Courier New
Bree
Roboto Slab
Bitter
Arvo
Aleo
Page 15: Script Typeface
Characteristics: Features brush-like strokes; should be used sparingly; not suited for large bodies of text; often used in sophisticated contexts like invitations.
Examples: Edwardian, Vladimir, Kunstler.
Page 16: Popular Script Fonts
Names of Fonts:
Alex Brush
Pacifico
Sign Painter
Allura
Kaushan Script
Lobster
Page 17: Decorative Typeface
Characteristics: Evokes various emotions and themes; should be memorable and eye-catching.
Examples: Chiller, Jokerman, Curlz MT.
Page 18: Popular Decorative Fonts
Names of Fonts:
CarlzM?
Henny Penny
Papyrus
JIM CROW STENCIL
Hobo
Ad Lib
American Typewriter
Page 19: Design Principles
Emphasis: Importance given to parts of text-based content.
Page 20: Appropriateness in Design
Definition: How suitable a text is for a specific audience, purpose, or event.
Page 21: Proximity
Meaning: Refers to the spatial relationship between text elements.
Page 22: Alignment
Definition: How text is positioned on the page; can be left, right, center, or justified.
Page 23: Organization of Text Elements
Conscious Effort: Refers to intentionally structuring different text elements on a page for clarity and effectiveness.
Page 24: Repetition in Design
Definition: Concerns the consistency of elements and the unity of the entire design.
Page 25: Contrast in Design
Explanation: Creates visual interest through the differentiation of text elements. Achieved by contrasting two different elements.