CV Writing & Product Description Notes

CV Writing

  • CV Format: No strict rules, varies based on experience and application.

  • Must-Have Sections:

    • Contact information: First name, last name, phone number (with country code if needed), professional email, job title, and location.

    • CV Summary or Objective: Jobs and years of experience, achievements, and goals.

    • Work experience: Job title/position, company name, location, description, achievements, responsibilities, and dates employed.

    • Skills

    • Education

  • Optional Sections:

    • Certifications and awards

    • Languages: Native, Fluent, Proficient, Intermediate, Basic.

    • Personal projects

    • Volunteer Experience

CV Layout

  • Length: Keep it to one page unless confident in summarizing in two.

  • Headings: Clear and consistent font size and colors.

    • Use fonts like Ubuntu, Roboto, Overpass, etc.

    • Avoid fonts like Comic Sans.

  • White Space: Use margins and spacing for readability.

  • Font Size: 14-16pt for section titles, 11-12pt for normal text.

  • File Format: Save as PDF to preserve formatting.

  • CV Type: Traditional or creative.

Contact Section

  • Format: [Name] [Last name].

  • Phone Number: Include country code if applying internationally.

  • Email: Professional format, e.g., [name][lastname]@email.com.

  • Title: Desired job or current job title.

  • Location: Indicate if located in the area, relocating, or seeking a sponsor.

Social Media Handles

  • LinkedIn: Include if profile is complete and optimized.

  • Twitter: For marketing or journalism, if active with relevant writing style and a decent following.

  • Quora: If you have authority on a specific topic.

  • Stack Overflow/GitHub: For developers, coders, and computer scientists.

  • Medium: For freelance writers, bloggers, etc.

  • Other: Include personal website, blog, or YouTube channel if relevant.

CV Summary

  • Include jobs and years of work experience.

  • Include relevant achievements and responsibilities.

  • Include the applicant's goal.

  • To make your summary memorable:

    • Mention how previous experience will be beneficial to the current job.

    • Explain how you can help the company.

    • Explain how your experience fits in the company's environment.

    • Outline how you can help them grow while maintaining personal goals..

CV Objective

  • Skills, education, and certificates relevant to the job title.

  • Type of responsibilities.

  • How you can apply what you've learned.

Work Experience

  • Format:

    • Job title/position.

    • Company name, location, description.

    • Achievements and responsibilities.

    • Date employed.

Skills Section

  • Consider hard and soft skills.

  • Hard skills are technical and measurable.

  • Soft skills are learned skills like leadership and communication.

Education Section

  • Include Program name, University name, Year attended.

  • Optional: GPA, Honors, Academic achievements, Minor

  • Guidelines:

    • If no work experience, mention education first.

    • If you have a university degree, don't mention high school.

    • Mention GPA only if it's notable (between 3.5-4.0).

Other CV Sections

  • Certificates and Awards: Include relevant certifications.

  • Languages: Categorize as Native, Fluent, Proficient, Intermediate, Basic.

  • Hobbies and Interests: Reveal personality and unique interests.

  • Personal Projects: Show passion and dedication.

Product Description

  • Need to design the store, drive traffic to it, and convince visitors to actually convert.

  • Strategies and having a product description template, therefore, can come in handy.

Tips for Writing Converting Product Descriptions

  • Provide detailed information like size, color, material, and technical specifications.

  • Highlight all features, what can it do, and how can it be used.

  • Ensure that everything on your product page is accurate.

  • Focus on the product's benefits and make them clear right away.

  • You'll often hear about how internet users have short attention spans. This can make it tempting to include minimal information about each of your products, in the hopes of not scaring away potential customers. However, this approach can backfire.
    Instead, do some research and create a detailed buyer persona.

  • Identify your target customer's 'pain points' and respond to them. How will your product simplify a task, eliminate a frustration, or enable them to do something new?

  • Don't just guess what your customers want.

Use Powerful Words

  • Some words encourage people to buy, while others don't.

Incorporate Relevant Keywords

  • It improves the Search Engine Optimization (SEO) of your product pages. About 69% of traffic to your e-commerce site is likely to come through Google, after all.

  • keywords signal to potential customers that your product is relevant to their needs. If they're searching for a particular term, and the same phrase appears in your product description, those customers can be more confident of the item matching what they're looking for.

Elements of an eCommerce Product Page

  • Image
    *Description
    *Call to Action

How To Write a Product Description-Few more points

Know Your Target Audience

  • To create an effective buyer persona, you should consider the following for your ideal customer:

    • Pain points

    • Objections

    • Budget/price sensitivity

    • Identity

    • Aspirations

    • Demographics

    • Lifestyle

Translate Features Into Benefits

  • Your job is to create a product description that highlights the features of your product that matter for your target customer.

  • Storytelling makes your content more memorable, which is excellent for increasing eCommerce conversion rates.

The elements of storytelling you need to include:
* Character
* Setting
* Conflict
* Solution

Add SEO Keywords

  • Make sure you incorporate keywords into your headers and description text so customers can find your product in their search results.