Nomination of Franklin Pierce
The Democrats nominated Franklin Pierce, a relatively unknown politician from New Hampshire.
Choosing Pierce was a strategic political decision.
Pro-Slavery Stance: Pierce's pro-slavery beliefs appealed to Southern Democrats.
Northern Appeal: As a Northerner, he gained the support of Northern Democrats.
Nomination of General Winfield Scott
The Whigs nominated General Winfield Scott, a military hero from the Mexican-American War, trying for a third successful campaign with him as their candidate.
Divided Support: The Whig party faced significant division regarding Scott's candidacy.
Scott's Anti-Slavery Sentiments alienated many Southern Whigs.
Conversely, his support for the Fugitive Slave Act upset many Northern Whigs, leading to further internal conflict.
Pierce's Victory
The divisions within the Whig party ultimately led to Franklin Pierce winning the election substantially.
The inability for the Whigs to unify behind a single candidate was a significant factor in their defeat.
Decline of the Whig Party
The 1852 election marked a critical turning point for the Whig party.
While the Whig party did not vanish instantly, this election essentially marked the end of their viability as a national political entity.
The Whigs never again nominated another presidential candidate, solidifying their decline.