PR - Key Terms (Chapters 1-4)

ad value

advocate

campaign

deadline

earned media

evaluation

implementation

impressions

integrated marketing

key messages

livestream

marketing communications

media coverage

meda materials

metrics

objectives

paid media

PR value

release

return on investment

spokesperson

stakeholders

strategic thinking

tactics

target audiences

timeline

astroturfing

brand ambassadors

crystallize an attitude

influencers

key opinion leaders

lede

muckracking journalism

opinion leaders

persuasive messages

press secretary

propaganda

public opinion

spin

spokesperson

cause PR

corporate social responsibility

CSR report

embargo

front groups

greenwashing

impact relations

in-kind donation

nonprofit organizations

pro bono

brainstorm

communications audit

competitor analysis

editorial calendar

environmental scan

focus group

informal sounding

interview

media content analysis

methodologies

PESTLE analysis

primary research

public relations plan

questionnaire

secondary research

situational analysis

strategies

survey

SWOT analysis