Effective Argumentation (Using reason to move an audience)

Introduction

 Argumentation: a reasoned, logical way of asserting the soundness of a position, belief, or conclusion

 Arguments can have different purposes:

◼ To convince other people to accept your position

◼ To defend your position

◼ To question or refute another position

Persuasion vs. Argumentation

They are not the same thing

 Persuasion attempts to move an audience to adopt a belief or follow a course of action by appealing to its emotions or sense of ethics

 Argumentation is not primarily concerned with convincing an audience to do something; its main purpose is to show that certain ideas are valid, while others are not

◼ Appeals to reason, intellect

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