7Cs of Effective Communication — Quick Reference

Overview of the 7Cs of Effective Communication

  • The 7Cs: Completeness, Conciseness, Consideration, Concreteness, Courteousness/Courtesy, Clearness, Correctness

  • Communication is functional: explains, brainstorms, negotiates, directs, and aids decision-making; helps complete tasks.

Completeness

  • Definition: Complete communication includes all information the receiver needs to respond, react, or evaluate properly.

  • Coverage: What, Who, Where, When, How (WH questions).

Conciseness

  • Definition: Not about length; direct and to the point.

  • Remove insignificant or redundant information.

  • Example: "Improve your performance within one week."

Consideration

  • Definition: Consider the receiver's mood, background, preferences, education, status, and needs to build rapport.

  • Example: Inclusive activity that relates to everyone regardless of gender, race, etc.

Concreteness

  • Definition: Concrete messages supported by facts, figures, and real-life examples.

  • Example: Detailed discussion of compensation and benefits (perks like gadgets, gas allowance, HMO).

Courteousness/Courtesy

  • Definition: Respect culture, values, and beliefs; fosters a positive impact.

  • Example: Intercultural meeting allowing polite conduct such as silent prayer to respect beliefs.

Clearness

  • Definition: Use simple, specific words; focus on a single objective to avoid confusion.

  • Tip: Pause and use plain language; avoid confusing punctuation.

Correctness

  • Definition: Correct grammar eliminates negative impact and increases credibility.

  • Example: A self-introduction with correct grammar and structure, free from errors.