Unit 4 Vocab AP Gov
benchmark poll
initial poll on a candidate and issues on which campaign strategy is based and against which later polls are compared
closed-ended questions
questions a person must answer by choosing from a limited, predetermined set of responses; less detailed but easier to categorize
Conservatism
government programs should promote social morality; less government regulation of the marketplace to achieve greater individual prosperity; flatter income taxation, pro-life; civil liberties
Democratic party factions
liberals, socialists, environmentalists, feminists, LGBT, ethnic minority rights activists
Democratic Party Ideology
generally liberal ideologically although it also appeals to some moderates and libertarians
entrance poll
A poll that is taken before voters have cast their votes at the polling stations
equality of opportunity
the idea that each person is guaranteed the same chance to succeed in life
exit poll
a survey taken at polling places of how people voted
focus group
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions on and responses to candidates and issues.
free enterprise
the idea that property rights must be respected with little government interference
income taxation
may be progressive (the more you make the higher you percentage you pay) or flat (everyone pays the same rate)
individualism
the idea that the most important consideration is each person's self-fulfillment
Keynesian economics
a form of demand-side economics that encourages government action to stimulate the economy through program spending; can be done by Congress and the President
Liberalism
government programs should promote social equality; government regulation of the marketplace to achieve greater equality; progressive taxation, affirmative action, civil rights
Libertarianism
the less government does, the better; private property and individual liberty; lower and flat income taxation
limited government
The idea that certain restrictions should be placed on government to protect the natural rights of citizens.
mass survey
a way to measure public opinion by interviewing a large sample of the population
Moderate
person whose views are between conservative and liberal and may include some of both ideologies
monetary policy
Government policy that attempts to manage the economy by controlling the money supply and thus interest rates; done by the Federal Reserve
open-ended questions
questions that allow respondents to answer however they want; more detailed but more difficult to categorize
opinion poll
an assessment of public opinion obtained by questioning a representative sample.
Party faction
group within a political party with the same stance on an issue that attempts to influence the platform of the party and the positions of party leaders
plank
each individual part of a political party's platform
platform
a series of statements expressing the party's principles, beliefs, and positions on election issues
political socialization
The process by which we develop our political attitudes, values, and beliefs. The process by which we develop our political attitudes, values, and beliefs; influenced by family, media, peers, etc. Each generation also is impacted differently (WW2, 9-11, prominence of social media, etc)
Republican party factions
conservatives, libertarians, pro-life, gun rights, religious right
Republican Party Ideology
generally conservative although it also appeals to some moderates and libertarians
rule of Law
the idea that the law applies to everyone, even those who govern and cannot be set aside
Sampling Techniques
techniques used to collect samples for polls, for example random or non-random sampling
supply-side economics
encourages the cutting of tax rates to stimulate the economy; can be done by Congress and the President
tracking polls
continuous surveys that enable a campaign or news organization to chart a candidate's daily rise or fall in support