Objections
General Objection Responses
"The leads are inconsistent, making it hard for you to scale with predictable revenue."
"You’re getting leads for all different types of services. We actually help you get customers for your most profitable services, rather than just getting generic, low-value leads. Most of our partners are happy with the results."
We Are Happy With WOM (Word of Mouth)
Objection: “We rely on word of mouth.”
Response:
"The leads are inconsistent, making it hard for you to scale with predictable revenue."
OR "You’re getting leads for all different types of services. We actually help you get customers for your most profitable services rather than just generic, low-value leads. Most of our partners are happy with this approach."
Oh, I Had a Guy Do It Before, and He Was Useless
Objection: "I’ve worked with someone before, and it didn’t work."
Response:
"Yeah, that’s a common problem. Unfortunately, people like that give our industry a bad name."
“Totally fair — we’ve worked with clinics who’ve said the same.
At RFM Digital, we don’t make inflated promises. We believe in earning your business every month, not locking you into long-term commitments.
And if we don’t help you make back your investment within the agreed timeframe, we’ve got a break-even guarantee in writing to refund you.
What’s the Price?
Objection: “How much does it cost?”
Response:
"We don’t take on everyone who comes to us, and all our partners have bespoke pricing."
"It would be unethical for me to give you a price before I’ve done any research, learned about your business, and determined if we can even help you."
"Let me book you in for a quick chat with my colleague Luke. He’ll learn more about your business and goals, and then provide a tailored price to help you achieve them."
What Do You Actually Do?
Objection: "What exactly does your company do?"
Response:
"We help you never have to worry about client acquisition again with our proven 5-step approach:
Identify the most profitable services: Focus on services that maximize profit from every customer we bring you.
Competitor research: Analyze what successful competitors are doing to generate consistent leads.
Tailored strategy: Develop a custom plan aligned with your business goals.
Set the foundation:
Build optimized landing pages dedicated to your most profitable services.
These pages maximize conversion rates, ensuring you make the most profit from each customer.
Fast lead generation:
Run targeted Google Ads to reach people actively searching for your services in your area.
If a Prospect Asks a Question and You’re Unsure of the Answer
Response:
"I’m not the best person to speak to about this, but I can book you in with my account manager later today or tomorrow."
"They’ll walk you through how we help businesses like yours grow revenue and increase profit."
Difference Between a Landing Page and a Website
Objection: "Why do I need a landing page?"
Response:
"A landing page is specifically designed for Google Ads, providing a dedicated space to present your service."
"Here’s what we’ve found from testing conversion rates:
Websites convert visitors into leads at .
Landing pages convert visitors into leads at ."
"This difference exists because landing pages are focused on a single service. We can also create multiple landing pages if you want to target several services."
I’m Too Busy Right Now. Call Me Later
Objection: "I don’t have time right now."
Response:
"No worries! Would later today or tomorrow work to schedule a quick 20-minute call with our account manager?"
"We’ll walk you through our process to help you double your revenue and profit."
"We’re reaching out to businesses in your area. If you’re not interested, we’ll simply contact one of your competitors."
I’m Too Busy/Booked Out
Objection: "I’m too busy or already booked out."
Response:
"We can help with that. One of our partners was in a similar situation—completely booked up with different types of work and struggling to systemize