Part 1

Page 1: Introduction to E-Commerce

  • Course Title: E-Commerce Technologies

  • Chapter: Chapter 1

Page 2: Course Structure

  • Assessment Types:

    • Assignments

    • Quizzes

    • Oral Lab Exam

    • Final Exam

Page 3: Course Outlines

  • Key topics to cover:

    • The revolution is just beginning

    • E-commerce Business Models and Concepts

    • E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

    • Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

    • E-commerce Security and Payment Systems

    • Ethical, Social, and Political Issues in E-commerce

Page 4: Project Overview

  • Objective: Build an e-commerce application independently.

  • Details:

    • Simple web interface will be created.

    • Domain of the application will be provided.

    • Deadline: End of week 10

Page 5: Chapter Introduction

  • Topic: Introduction to E-Commerce

Page 6: Learning Objectives

  • Understand three stages of e-commerce evolution

  • Define e-commerce and its differences from e-business

  • Identify features of e-commerce technology and their significance

  • Recognize Web 2.0 applications

  • Describe major types of e-commerce

Page 7: Evolution Stages of E-commerce

  • Stages:

    • Innovation (1995-2000): Idealistic visions but not fully realized.

    • Consolidation (2000 onwards): Traditional firms using the Web for existing business model enhancement.

    • Reinvention (2006): Introduction of social networking and Web 2.0 applications for new business model development.

    • Extension of Technologies: Models based on user-generated content and social networks.

Page 8: E-commerce vs. E-business

  • E-commerce: Involves online purchasing/selling; a subset of e-business.

  • E-business: Encompasses all operations, including internal ones (e.g., supply chain, finance).

Page 9: Detailed Comparison

  • E-commerce:

    • Focuses on internet transactions.

  • E-business:

    • Involves a broader range of internal and external business processes.

  • Examples:

    • Dell's use of the internet for business processes (E-business).

    • Purchasing from Amazon (E-commerce).

Page 10: Unique Features of E-commerce Technology

  • Ubiquity: Accessible everywhere at all times.

  • Global Reach: Potentially billions of consumers worldwide.

  • Universal Standards: Shared technical standards for conducting e-commerce globally.

Page 11: Information Density

  • Concept: The volume and quality of information accessible to market participants increases significantly.

  • Business Consequences:

    • Greater price transparency

    • Greater cost transparency

    • Enhanced price discrimination opportunities for marketers

Page 12: Additional Features of E-commerce Technology

  • Personalization/Customization: Merchants can tailor marketing messages and content based on consumer preferences.

  • Social Technology: User-generated content and sharing create connections.

  • Information Richness: Complex, content-rich data can be delivered efficiently.

  • Interactivity: Facilitates two-way communication between merchants and consumers.

Page 13: Overview of the Internet

  • Definition: A worldwide network of interconnected computer networks.

  • History: Created in the late 1960s with services like Web, email, etc.

Page 14: The Web

  • Description: The most popular Internet service allowing access to various media and content.

  • Growth Measurement: Based on the number of domain names and unique URLs.

Page 15: Web 2.0 Definition

  • Concept: Applications enabling users to create, share content, and build online communities.

Page 16: Examples of Web 2.0 Applications

  • Social Media:

    • Twitter: 200M+ active users and 400M tweets daily

    • YouTube: Largest consumer-generated video platform

    • Instagram: Major photo-sharing app and Facebook acquisition

Page 17: Marketing Opportunities

  • Web 2.0 creates opportunities for targeted marketing, product ratings, and new business ideas.

Page 18: Types of E-commerce

  • Classifications: By market relationship or technology.

  • Business-to-Consumer (B2C): Online sales to individual consumers, including retail goods, travel, and content.

  • Examples: E-tailers, service providers, portals, content providers

Page 19: Online Retail Sales Categories

  • Sales Metrics:

    • Jewelry sales: $56.8B (2012)

Page 20: Top Online Retailers

  • Sales Rankings (2012):

    • Amazon: $61.1B

    • Staples: $10.3B

    • Apple: $8.8B

    • Walmart: $7.7B

    • Other notable retailers with sales data

Page 21: B2B and C2C E-commerce

  • Business-to-Business (B2B): Selling primarily to other businesses, includes various e-commerce formats.

  • Consumer-to-Consumer (C2C): Platforms for consumers to sell goods (e.g., eBay, Craigslist).

Page 22: Mobile E-commerce (M-commerce)

  • Definition: Transactions using wireless devices like smartphones and tablets.

  • Trends: Expected growth in mobile retail purchases.

  • Applications: Includes mobile banking, travel services, advertisements.

Page 23: Local and Social E-commerce

  • Local E-commerce: Engaging customers based on geographical location (e.g., Google Offers).

  • Social E-commerce: Transactions enabled by social networks (e.g., Facebook Gifts).

Page 24: Major Types of E-commerce

  • Table of Types:

    • B2C, B2B, C2C, social e-commerce, m-commerce, and local e-commerce definitions and examples

Page 25: Relative Size of E-commerce Types

  • Graph Overview: B2B dwarfs all other e-commerce forms; mobile/social/local e-commerce growing but smaller in size compared to traditional e-commerce.

Page 26: B2C E-commerce Growth

  • Growth Trends: Charts depicting the growth of B2C e-commerce from 1995 to 2016.

Page 27: B2B E-commerce Growth

  • Growth Trends: Charts tracking B2B e-commerce growth against years.

Page 28: Limitations of B2C E-commerce Growth

  • Challenges:

    • Expensive technology

    • Need for sophisticated skills

    • Preference for traditional shopping experiences

    • Global inequality in access to technology

Page 29: Understanding E-commerce: Themes

  • Theme 1: Technology: Infrastructure and technology enabling e-commerce, including the Internet, Web, mobile, cloud computing, etc.

Page 30: Understanding E-commerce: Business Perspective

  • Theme 2: Business: New technologies change how businesses operate and organize.

Page 31: Understanding E-commerce: Societal Aspects

  • Theme 3: Society: Impacts of global e-commerce, including issues of intellectual property and privacy.

Page 32: The Evolution of Corporate Computing

  • Timeline of Computing:

    • Mainframe to mobile platforms evolution across decades with corresponding business applications.

Page 33: Academic Disciplines in E-commerce

  • Disciplines:

    • Technical (Computer Science, Information Systems)

    • Behavioral (Economics, Management, Marketing, Sociology)