The Scientific Method and Research Methods in Psychology

The Scientific Method in Psychology: Research Design and Analysis

The Kitty Genovese Case and the Scientific Method

  • The Incident: Kitty Genovese was attacked and killed, screaming for help, yet no one came to her assistance until much later. Police interviews revealed multiple neighbors observed the event but assumed someone else would call for help.

  • Psychological Inquiry: This case prompted psychologists to investigate human behavior in group emergencies.

  • Core Principle of Psychology: Psychology is a true science, rigorously following the scientific method to test ideas rather than merely asserting them. This approach helps eliminate biases and minimize emotional impact from researchers.

  • Steps of the Scientific Method:

    1. Figure out what you're interested in: Identify a phenomenon or question.

    2. Form a hypothesis: Develop a specific, testable prediction about how behavior will occur in a given situation. Hypotheses are often framed as