Intellectual Property Rights
Chapter 8: Intellectual Property Rights
What is Intellectual Property?
Definition: Intellectual property (IP) refers to property that results from intellectual creative processes.
Main Categories of Intellectual Property Protections:
Trademarks
Copyrights
Patents
Trademarks
Definition: A trademark is a word, phrase, symbol, or design affixed to goods or services for market identification.
Expanded Scope:
Can protect nicknames, color combinations, and overall product appearances.
Protection typically associated with specific product types (e.g., "Apple" for electronics, not furniture).
Types of Trademarks:
Arbitrary: Common words unrelated to the product.
Fanciful: Made-up words.
Suggestive: Names that suggest characteristics of the product.
Limited Protection:
Descriptive terms, geographic terms, and personal names generally do not get protection unless they acquire secondary meaning (where public associates the term with a specific product/service).
Trademark Protection
Legal Basis: Protection began under common law and migrated to statutory law, which addresses infringement and dilution.
Trademark Infringement:
The plaintiff must show the defendant used a trademark (exact or substantially similar) in a confusing manner regarding the origin of goods/services.
Registration is not required but creates a presumption of the mark's validity.
Trademark Dilution:
Requires the plaintiff to show:
Ownership of a famous mark.
Defendant's use of a similar mark dilutes the original mark's value or reputation.
Similarity must create an association that dilutes the mark, but does not need to be identical.
Licensing of Trademarks
Definition: Licenses are contracts that allow the licensee (user) permission from the licensor (trademark holder) to use the trademark for specified purposes.
Patents
Definition: A patent is a government grant that gives inventors exclusive rights to make, use, or sell their inventions for a designated period (typically 20 years).
Types of Patents:
Utility Patents: Cover new and useful products, processes, or any useful improvements.
Design Patents: Focus on the ornamental design of a product (protection lasts for 14 years).
Plant Patents: Cover new species of plants.
Inventor Requirements: Must show the invention is novel, useful, and non-obvious.
Patent Infringement: Any unauthorized making, using, or selling of a patented invention constitutes infringement.
Copyrights
Definition: Copyright is a property right granted to the author/creator of literary and artistic works, governed by the Copyright Act.
Eligible Works: Copyright protects original works fixed in a tangible medium, including:
Literary Works: Books, articles, ads, manuals, etc.
Musical Works: Music and lyrics (including jingles).
Dramatic Works: Plays and their music.
Choreographic Works: Dance forms.
Artworks: Cartoons, paintings, sculptures, etc.
Audiovisual Works: Movies, videos, etc.
Sound Recordings
Architectural Works
Computer Software
What Cannot Be Copyrighted: Underlying ideas or themes.
Duration of Copyright: Works created after January 1, 1978 are protected for the life of the author plus 70 years; for a publishing house, 95 years from publication or 120 years from creation, whichever comes first.
Copyright Protection
Rights Protected: Copyright covers reproduction, derivative works, distribution, and public display/performance of the work.
Infringement: Occurs when protected work is copied or reproduced.
Exceptions to Infringement:
Fair Use Doctrine: Allows limited use of copyrighted works without infringement for purposes like criticism, comment, news reporting, teaching, scholarship, or research. Factors include:
Purpose and Character: Commercial vs. nonprofit educational use.
Nature of Work: The type of copyrighted work.
Amount Used: Proportion of the work used.
Effect on Market: The impact on the market for the original work.
First Sale Doctrine: After the first sale of a copyrighted item, the owner can sell or dispose of it freely without violating copyright.
Relationship Between Different IP Rights
Hierarchy of Easiness to Obtain: Copyrights are easier to obtain, trademarks are moderate, and patents are the most difficult to secure.
Coexistence: A single product may be protected by copyrights, trademarks, and patents simultaneously; they are not mutually exclusive.
Consideration for Protection: The type of IP protection sought depends on the specific interests of the individual or business.
Trade Secrets
Definition: Trade secrets include ideas, processes, and information that cannot be legally protected under copyright, trademark, or patent but still hold commercial value.
Examples: Customer lists, research and development plans.
Liability for Disclosure: Unauthorized disclosure or use of trade secrets can lead to legal liability if:
Acquired by improper means.
Constitutes a breach of a duty (e.g., non-disclosure agreements).
Sample Questions
Question 1: A plaintiff must have registered their trademark in order to protect it against trademark infringement.
True / False
Question 2: Laura wrote a novel published in 1984 and died in 2003. Bob Barnes Productions, Inc. creates a TV show based on her novel in 2075. Laura's heirs sue for copyright infringement. Will they succeed?
No, because Laura's copyright only protects the novel, not derivative works.
Yes, because the copyright protects both the novel and derivative works.
No, because the copyright has expired and is public domain.
Yes, because Laura's copyright never expires.
Question 3: An employee from Company B steals Company A’s customer list and uses it to target their customers. On what basis can Company A sue?
Copyright infringement
Patent infringement
Disclosure of trade secrets
Disclosure of private information