lesson-2-Evolution

Media Literacy

  • Definition: The capacity of an individual to comprehend the functions of media and determine the relevant use and worth of media platforms.

Information Literacy

  • Definition: Involves a thorough way of gathering information, data, or facts relating to the use of media information.

Technology Literacy

  • Definition: Refers to the skill of an individual to manipulate technology independently or with assistance in an efficient and suitable way.

Media and Information Literacy

  • Definition: Covers the necessary skills that allow a person to interact using different media platforms and access information globally.

Evolution of Traditional to New Media

  • Overview: Discussion of the transition from traditional media to new media, emphasizing the changing methods of communication over time.


Stages of Media Evolution

  • Pre-Industrial Age (Before 1700s):

    • Key developments include the discovery of fire, the creation of paper, and early forms of media like cave paintings and clay tablets.

    • Earliest traditional media included petroglyphs and pictographs.

Example Forms of Pre-Industrial Media

  • Cave Paintings (35,000 BC)

  • Clay Tablets (Mesopotamia, 2400 BC)

  • Papyrus (Egypt, 2500 BC)

  • Acta Diurna (Rome, 130 BC)

  • Dibao (China, 2nd Century)

  • Codex (Mayan, 5th Century)

  • Printing Press (220 AD)

Industrial Age (1700s-1930s)

  • Characteristics: Utilization of the steam engine, machine tools, and the manufacture of various products.

  • Examples of Media:

    • Printing Press for Mass Production (1900)

    • The London Gazette (1740)

    • Typewriter (1800)

    • Telephone (1876)

    • Motion Pictures (1890)

    • Telegraph

    • Punch Cards

Electronic Age (1930s-1980s)

  • Overview: Marked by the rise of electronics leading to the development of devices like radios and televisions.

  • Key Innovations: The transistor revolutionized communication technologies.

Information Age (1900s-2000s)

  • Overview: Known as the digital age, marked by the use of the internet and social media platforms.

  • Technology Advances:

    • Social Media Platforms: Facebook, Messenger, Instagram, Twitter.

    • Devices: Laptops, mobile phones, wearable technology.

Key Technologies of the Information Age

  • Web Browsers: Mosaic (1993), Internet Explorer (1995)

  • Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)

  • Social Media: Friendster (2002), Facebook (2004)

  • Video: YouTube (2005)

  • Search Engines: Google (1996), Yahoo (1995)

  • Portable Computers: Laptops (1980), Tablets (1993)

Further Reflections and Lessons Learned

  1. Roles of Current Media: Discussion on the functions and impacts of available media on society.

  2. Impact of Social Media: How social media shapes values and norms.

  3. Media Influence on Personal Values: Reflection on personal values shaped by media.

  4. Positive Effects of Media: Exploration of beneficial effects of media on individuals.

  5. Challenges of Media: Identification of challenges posed by media and strategies for coping with them.