People Media Notes

PEOPLE MEDIA

  • Definitions:
    • Refers to individuals involved in the use, analysis, evaluation, and production of media and information.

2 TYPES OF PEOPLE MEDIA

  1. People As Media
    • Individuals who serve as mediums to help others acquire knowledge.
  2. People In Media
    • People behind different media forms that disseminate information.

PEOPLE AS MEDIA

Key Roles:
  1. Opinion Leaders
    • Influential figures who provide information and details to less active group members.
    • Example: A respected teacher who shares insights with students.
  2. Citizen Journalist
    • Non-professional journalists using modern technology and the internet to create or fact-check media.
    • Example: A blogger covering local events without formal journalism training.
  3. Social Journalist
    • Uses social media platforms to enhance content visibility.
    • Example: Journalists who post updates on Twitter or Facebook.
  4. Crowdsourcer
    • Obtains ideas or content by soliciting contributions from a large group online.
    • Example: Initiating a community project through an online platform.
Opinion Leaders and the Two-Step Flow Communication Model:
  • Two-step Flow Communication Model (Paul Lazarsfeld et al., 1944):
    • Step 1: Information is filtered through media to opinion leaders.
    • Step 2: Opinion leaders disseminate this information to the masses.

CHARACTERISTICS OF SOCIAL MEDIA

  1. Individualized
  2. Connects with Friends and People
  3. Uploads Content in Real-Time
  4. Enables Conversations (Private & Public)
  5. Provides Tracking (History and Threads)

FORMATS OF SOCIAL MEDIA

  1. Relationships / Social Network
  2. Micro-blogging
  3. Special Interest Network
  4. Media Sharing
  5. Collaborative News
  6. Discussion Forums
  7. Buying/Merchant Sites
  8. Virtual Worlds (Mostly Games)

ADVANTAGES AND LIMITATIONS OF SOCIAL MEDIA

In Various Areas:
  1. Relationships
  2. Entertainment
  3. Learning
  4. Recognition
  5. Career Progression

PEOPLE IN MEDIA

  • Involves individuals engaged in using various forms of media (text, visual, multimedia) to share information.
TYPES OF JOURNALISTS BY MEDIUM
  1. Print Journalists
  2. Photojournalists
  3. Broadcast Journalists
  4. Multimedia Journalists

EXAMPLES OF PEOPLE IN MEDIA

  • Verify if each example is categorized as People As Media (PAM) or People In Media (PIM):
    1. SHS Teacher - PAM
    2. Blogger - PAM
    3. Radio Anchors - PIM
    4. Professor - PAM
    5. Convention Speaker - PAM
    6. News Reporter - PIM
    7. YouTubers - PAM
    8. Priests - PAM
    9. Movie Directors - PIM
    10. Rally Leader - PAM

CHARACTERISTICS OF PEOPLE MEDIA

  1. Tech Savvy
    • Proficient in using technology, especially computers.
  2. Credible
    • Worthy of confidence and reliable information source.
  3. Flexible
    • Able to use different technologies and adapt to change.
  4. Charismatic
    • Attractive personality that appeals to diverse audiences.
  5. Updated
    • Informed about the latest news and trends.
  6. Articulate
    • Able to express thoughts clearly and effectively.