DECA-final question set 1
Q: In communications, what term refers to the party transmitting a message?
A: Sender
1001. Q: The offering of goods or services for sale is basically called .
A: Selling
1002. Q: A leader is a retailing device whereby a particular product is priced at a loss in
order to lead customers into a store.
A: Loss
1003. Q: Catchy little tunes played as part of a television or radio commercial are called .
A: Jingles
1004. Q: mail is promotional and advertising material of all kinds which arrives unsolicited
in the daily mail.
A: Junk
1005. Q: Goods sold with no advertising or promotion are called brands.
A: Generic
1006. Q: calling is that which is calling on a customer without a prior appointment.
A: Cold
1007. Q: distribution is a manufacturer's distribution of products to certain specific retailers
only.
A: Selective
1008. Q: A is a type of protection for intellectual property or brand new ideas.
A: Patent
1009. Q: A is an organized set of files that provides a common pool of information for
several users.
A: Database
1010. Q: Making buying decisions at the spur of the moment is called buying.
A: Impulse
1011. Q: A prolonged insurance policy offered against product breakdown is called an extended
A: Guarantee or Warranty
1012. Q: A means of nonverbal communication expressed through movement of the body is called body
A: Language
1013. Q: If a product has the ability to be broken down naturally, it is .
A: Biodegradable
1014. Q: mail is the sending of advertising and promotional material directly to
consumers.
A: Direct
1015. Q: AMA stands for what well-known business organization?
A: American Marketing Association or American Management Association
1016. Q: The generation of consumers born between 1946 and 1964 are known as
A: Baby Boomers
1017. Q: is a contractual agreement in which the use of a piece of equipment over a
period of time is sold by one party to another.
A: Leasing
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1018. Q: A price is a situation in which a firm tries to gain market share by placing prices below
those of their competitors.
A: War
1019. Q: A memorable saying about a product that helps keep it at the forefront of a consumers mind is
A: Slogan
1020. Q: The time of day when there are the most viewers watching television or listening to the radio is
called .
A: Prime Time
1021. Q: A is anything that can be offered to a market that might satisfy a need or want.
A: Product
1022. Q: A price reduction given to a customer who buys in large quantities is called a
discount.
A: Quantity
1023. Q: The subsidizing of an event by a company for advertising purposes is called .
A: Sponsorship
1024. Q: stores are those which trade primarily on the appeal of the availability
and location that they offer to customers.
A: Convenience
1025. Q: What is a device for delivering questions to respondents and recording their answers?
A: Questionnaire or Survey
1026. Q: Someone employed to sell products or services is called a .
A: Salesperson or sales rep
1027. Q: A is a certificate that gives the consumer a price reduction on a specific
product?
A: Coupon
1028. Q: The point of is the place where the whole marketing effort culminates.
A: Sale
1029. Q: The last stop on the distribution channel before being purchased by the ultimate consumer is
with the .
A: Retailer
1030. Q: loyalty is that which is sustained by consumers for a particular product.
A: Brand
1031. Q: A product that is suddenly characterized by rapid sales growth and almost equally rapid sales
decline is a .
A: Fad
1032. Q: Gaining attention in consumer's eyes is done through PR, which stands for?
A: Public Relations
1033. Q: A product given free to consumers in an attempt to persuade them to try something new is
called a .
A: Sample
1034. Q: Literally, boards on which to stick bills or advertisements, posters, are called .
A: Billboards
1035. Q: Legal protection given to a product in order to prevent it from being copied is called a
.
A: Copyright
1036. Q: is the way people choose to live, based on their attitude toward life.
A: Lifestyle
1037. Q: A audience is one to whom a particular advertising is directed.
A: Target
1038. Q: A is a short advertisement that does not reveal the name of the product being
advertised, but merely states that there is more advertising to come.
A: Teaser
1039. Q: The consumer who actually uses a product is called the user.
A: End
1040. Q: is the use of media to inform consumers about something and/or to
persuade them to do something.
A: Advertising
1041. Q: A name, term, symbol, or design intended to signify the goods or services of one seller to
differentiate them from another seller is known as a .
A: Brand
1042. Q: assets are a company's land, properties, plants, equipment, and vehicles.
A: Fixed
1043. Q: An unincorporated business owned by two or more persons is called a .
A: Partnership
1044. Q: The process of getting products to consumers is known as .
A: Distribution
1045. Q: An agreement between two or more parties which is generally set forth in writing and is
enforceable by law is a ?
A: Contract
1046. Q: A is made up of people who live together and who constitute the fundamental
unit in which much market research takes place.
A: Household
1047. Q: A is a series of lines of varying thickness printed on the side of a product or its
label.
A: Bar Code
1048. Q: Tangible capitol or consumer goods having a relatively long, useful life are called
goods?
A: Durable
1049. Q: is the act of ensuring that products and services meet or exceed a minimum
level of expectation.
A: Quality Control
1050. Q: Odd- pricing is used in retailing whereby a product's price is not rounded up
but left ending in a five or a nine.
A: Even
1051. Q: The application of marketing to organizations that are not-for-profit sector is called
marketing.
A: Non-Profit
1052. Q: A survey of the sales of a product at a different retail outlets by price, size, and the like is called
an .
A: Audit
1053. Q: A brand is also known as "private label" or a "distributor brand."
A: Dealer or Store or House
1054. Q: A study is undertaken on a small scale in order to test the feasibility of
something larger.
A: Pilot or Preliminary
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1055. Q: A is a reduction form list or marked price similar to an allowance granted by a
seller to a buyer?
A: Discount
1056. Q: The acronym S.W.O.T stands for Strengths, Weaknesses, Opportunities and .
A: Threats
1057. Q: distribution is that which gives a retailer the right to be the sole vendor of a
manufacturer's products in a given geographical area.
A: Exclusive
1058. Q: A ______ is the impersonal, visual presentation of goods or ideas?
A: Display
1059. Q: A is the introduction of a new product on to the market.
A: Launch
1060. Q: Body is the main text in a piece of marketing material.
A: Copy
1061. Q: A manufacturer's agent who specializes in the distribution of grocery items is known as a
broker?
A: Food
1062. Q: In food retailing, the last date on which perishable merchandise may be sold?
A: Expiration date or sell-by date
1063. Q: A person or company which hires others to work for wages, salary, or commission is a(n)
.
A: Employer
1064. Q: A brand is one which is owned by the company that produced the product.
A: Manufacturer
1065. Q: When a company opens several locations of the same store, this is known as a store
system.
A: Chain
1066. Q: The amount spent on producing or manufacturing a commodity is the .
A: Cost
1067. Q: Buying handled by a central office and merchandise distributed by the head office to different
stores in a location are properties of buying.
A: Central
1068. Q: A market is one where vendors offer cheap secondhand goods for sale to the
public?
A: Flea
1069. Q: A is a sales promotion device in which the participant competes for prizes by
simply entering his name?
A: Sweepstakes
1070. Q: credit is granted to individuals for the purchase of consumer goods and
services.
A: Consumer
1071. Q: In marketing, a special effort to increase the sales of a product is called a .
A: Promotion
1072. Q: are the collection of beliefs and feelings that together influence a consumer's
buying behavior.
A: Attitudes
1073. Q: Any large shipment of one item is referred to as goods.
A: Bulk
1074. Q: Gross margin less all the costs of running the business is ?
A: Net profit
1075. Q: are expenses which vary with the level of sales?
A: Variable
1076. Q: Speaking with little advance notice or preparation is called ?
A: Impromptu
1077. Q: Product is the look of the product itself.
A: Design
1078. Q: A is a wrapper or container in which a product is stored and sold.
A: Package
1079. Q: The market in its entirety is called the market.
A: Mass
1080. Q: Decisions made by advertisers about which media to use for an advertising campaign is a
plan.
A: Media
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1081. Q: means "let the buyer beware.”
A: Caveat Emptor
1082. Q: The acronym CAD used in design stands for .
A: Computer Aided Design
1083. Q: A price determined by supply and demand in the market place is called a .
A: Market
1084. Q: is the process of filling orders received through direct mail selling.
A: Fulfillment
1085. Q: A merchant intermediary engaged in selling goods or services to the ultimate
consumer.
A: Retailer
1086. Q: Activities including displays, special promotions, and shelf arrangements used to increase the
sales of goods through retail outlets belong to a term called j .
A: Merchandising
1087. Q: In food retailing, refers to fresh fruits and vegetables and the department of the
store in which they are sold.
A: Produce
1088. Q: Any item brought into a country is considered a(n) ?
A: Import
1089. Q: The act of stealing merchandise in a store by a person posing as a customer?
A: Shoplifting
1090. Q: In communications, the party transmitting a message?
A: Sender
1091. Q: An estimate of how much a company hopes to sell to a market is a sales .
A: Forecast
1092. Q: The offering of goods or services for sale is basically called ?
A: Selling
1093. Q: is the process of taking a limited number of a large population so that
by studying that part something may be learned about the whole.
A: Sampling
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1094. Q: The person who actually buys a product or service is called the ?
A: Purchaser or customer or consumer or buyer
1095. Q: A customer is a description of a business's customers in terms of their age,
income, education, social habits, and so on.
A: Profile
1096. Q: is the gradual "write down" of a fixed asset; that is, the conversion of it to an
expense over a period of years.
A: Depreciation
1097. Q: Another name for net worth is .
A: Equity
1098. Q: A is a wholesaler of industrial products.
A: Distributor
1099. Q: is the relationship between sales and expenditures.
A: Productivity
1100. Q: A is a market structure involving only one seller of a product or service.
A: Monopoly