FOR COMPLEMENTARY GOODS
Suppose there’s a decrease in the price of iPhone apps, good B, what does that mean for the % change in price of good B on the bottom of our formula? it will be negative
And if the price of good B falls, for complements, the quantity demanded of good A will increase
And so if consumers demand more iPhones, good A, % change in quantity demanded of good A will be positive
So, the top of our formula, the % change in Qd of good A is positive, the bottom, the % change in price of good B is negative, so overall our XED will be: negative overall
FOR SUBSTITUTES
If the price of Samsung, good B, goes up, % change in price of good B will be Positive.
And if the price of good B rises, for substitutes, the quantity demanded of good A will increase