LESSON 1: Tourism Overview and Directions 2011-2016  

The Tourism Decade / Philippine Tourism Decade

• Tourism goes beyond glamorous views and delicious food. it is also about the lives of people who makes travel more fun in the Philippines.

• The Tourism Decade is a celebration of the tourism Industries achievement, 10 years since Republic Act 9593 was signed into law.

• Authored by former Senator Richard Gordon and together with Congressman Edgar Chatto.

• RA 9593 declared tourism to be an indispensable element of the national economy and an industry of national interest and importance.

• It was 2009 and then this video was created in the year 2019 to highlight the lives of people who make travel more fun in the Philippines.

• better known as a tourism Act of 2009

• the law actually highlights the tourism sector is transformative Power in nation building as it becomes a driving force of empowerment among Filipinos

1st QUESTION:

What is the global international tourist arrivals for 2019 according to the UNWTO?

Answer: 1.4 BILLION

GLOBAL TOURISM CONTINOUS TO GROW

International Tourist Arrivals 1995-2016

MILLIONS

I. Visitors decline in 1998 and 2003 have not dampen tourism growth

$1988$

[[1997 there was an ASIAN FINANCIAL CRISIS and FELT IN 1998[[

• Travel is planned way a head, like a year before
• The following year (1998) medyo hinold nila yung travel nila
• May decrease (zip line) but it is not that evident
• The tourism industry was not hardly hit

$2003$

[[SARS[[

• HINDI NATAMAAN ng SARS ang Philippines
• China, Hong Kong and some Asian countries were also affected
• BUT THIS DID NOT AFFECT THE TRAVEL INDUSTRY AS A WHOLE
• SARS-COVID (COMPLACENT)
• KULANG SA RISK REDUCTION MANAGEMENT
• DAHIL SA TEMPERATURE
• VIETNAM – MAY PRIOR EXPERIENCE SA SARS KAYA HANDA SA COVID

$2001$

[[9/11 attack[[

• Nagkaron ng slow down
• BUT hindi napigilan yung kagustuhan ng tao na mag travel.

$2009$

[[WORLD/GLOBAL FINANCIAL CRISIS from US[[

II. East Asia and the Pacific overtook Americas as leading destination

[[COUNTRIES IN EAST ASIA[[

1. China
2. Japan
3. South Korea
4. Hong Kong
5. Macau,
6. Mongolia
7. North Korea
8. Taiwan.

III. UNWTO forecast global tourism to grow at 5%-6% between 2010-2020

2nd QUESTION:

What is the 2019 World’s top tourist destination?

Answer: FRANCE

TOP TOURIST DESTINATIONS (UNWTO) 2018-2019

[[Most visited destinations by international tourist arrivals[[

In 2019 there were 1.459 billion international tourist arrivals worldwide, with a growth of 3.7% as compared to 2018. The top 10 international tourism destinations in 2019 were:

[[Two (2) countries from ASIA that made it to the TOP TEN.[[

• CHINA and THAILAND

[[TURKEY[[

• EURASIA
• a country that is both located into two within two continents Europe and Asia
• They wish to be associated with Europe; they feel na mas EUROPEAN sila kaysa ASIAN

[[Asian countries are competing neck to neck with the different countries from Europe and then the Americas[[

WORLD’S TOP TOURIST DESTINATIONS

1995-2020

I. China will dislodge the traditional destinations

• TRADITIONAL DESTINATIONS = FAVORITE DESTINATIONS OF TOURISTS
• EUROPEAN COUNTRIES   Ex: FRANCE, SPAIN, ITALY, GERMANY, UNITED KINGDOM
• CHINA WILL DISLODGE BECAUSE THERY ARE CURIOUS ABOUT THE COUNTRY

II. China, Hong Kong and Russia as leading destinations

• What are the common denominators between China Hong Kong and Russian Federation
• CHINA, HONG KONG, RUSSIA = COMMUNIST COUNTRY (EQUAL DESTRIBUTION OF WEALTH)
• HINDI GANON KA OPEN
• A LOT OF PEOPLE GOT CURIOUS KAYA BINISITA

III. Thailand, Malaysia, Singapore, and South Africa will attract more visitors

• it is quite interesting to know that it is not just only Thailand but also Malaysia, Singapore, South Africa will attract more visitors
• WHERE IS THE PHILIPPINES?

NUMBER OF INTERNATIONAL TOURIST ARRIVALS WORLDWIDE

2005 – 2021, BY REGION IN MILLIONS

I. EUROPE

II. AMERICA VS. ASIA PACIFIC (PHILIPPINES IS ALSO LOCATED)

III. MIDDLE EAST

IV. AFRICA

[[Because of COVID-19, ang laki ng binagsak sa 2020-2021[[

• FROM 1.465.9 BILLION (2019) to 409.5 MILLION (2020) and 446.3 MILLION (2021)

WORLD’S BIGGEST/TOP TOURIST DESTINATIONS IN/BY 2030

MILLIONS

Number of estimated arrivals in 000s, based on the Megatrends Shaping the Future of Travel report

[[CHINA AS NUMBER 1 IN 2030[[

• In 2019, world's most visited tourism destination is FRANCE however, nag kakaroon na ng SHIFT na d forecasted na sa 2030, 2nd nalang siya.
• the trend now is going to ASIA, so we see here China leading the world's biggest tourist destination

[[ASIAN COUNTRIES ON THE LIST (2030)[[

• In 2019, only two (2) ASIAN countries, but for 2030, it will be, CHINA, THAILAND, and JAPAN.

OUTBOUND TOURISM TREND

UNWTO REGIONAL OUTBOUND FORECASTS 2010 & 2020

MILLION

• They have forecasted that it would be 1.5 million by 2020. but COVID-19 happened.
• If COVID-19 didn’t happen most likely 1.5 billion. Because we were going to look at the statistics, from the data, in 2019 we were already have 1.4 billion tourists.
• But with COVID, we only got, 400 million. Nalugmok ng COVID-19 ang tourism industry.

MAJOR TOURIST SOURCE MARKETS

2020 MILLIONS

[[Source Market[[

• Taong Mag-ta-travel from sa kanilang bansa to another country
• IT IS IMPORTANT TO KNOW WHO TO PROMOTE OUR COUNTRY

3rd QUESTION What country in 2019 is the world’s top tourism earner? Answer: USA

Though the arrivals maybe higher than the other, but that doesn’t mean na sila yung may malaking kinita.

INTERNATIONAL TOURISM RECEIPT

2018-2019

International tourism receipts grew to US$1,487 billion in 2019, corresponding to an increase in real terms of 2.7% from 2018.The World Tourism Organization reports the following destinations as the top ten tourism earners for the year 2019, with the United States by far the top earner.

[[Nagpalit ng pwesto yung France and USA.[[

4th QUESTION

What is the world’s top tourism spender in 2018? (PINAKAMALKI ANG NAGASTOS FOR TOURISM PURPOSES)

Answer: China

Destination Marketing Organization (DMO) is working hard on how to lure China. How to lure arrivals from China. Madami at malaking gumastos. They like to have a fair share because

THE TOURISTS SPLASHING THE MOST CASH

2018

Top countries by international tourism expenditure in 2018 (billion U.S. dollars)

[[In Philippines, our number one (1) tourist arrival is SOUTH KOREA.[[

[[but then most of the countries that is listed is part of the top tourist arrivals to the Philippines.[[

TOURIST ARRIVALS TO THE PHILIPPINES

2015-2018

TOP VISITOR MARKETS APRIL

2018-2019

Arrivals of the Top Ten Visitor Markets

$PHILIPPINES AND ASEASN TOURISM(PHILIPPINES AND GLOBAL TOURISM)$

International Visitors

MILLIONS 2009-2010

International Visitors to ASEAN

2009-2010 MILLIONS

• PH lags behind ASEAN destinations
• Vietnam has overtaken PH
• Cambodia fast rising destination

[[DIRECT FLIGHTS KAYA INTERNATIONAL VISITORS[[

• KLM (PNoy) LAST DIRECT FLIGHTS

INTERNATIONAL TOURISTS’ ARRIVALS IN SOUTHEAST ASIAN COUNTRIES

2018

VISITOR ARRIVALS TO THE PHILIPPINES

THOUSAND 1995 -2010

[[VISITOR ARRIVALS REACHED 3.5 MILLION IN 2010[[

[[Roller coaster trend - periods of ups and downs[[

[[Good years -and bad years[[

[[Resiliency to external factors/ crisis[[

• 2009 nag decrease, because of WOLRD FINANCIAL CRISIS from US
• 1998 ASIAN FINANCIAL CRISIS
• 2001 9/11 Attack
• 2002 kidnappings of ABUSAYAF
• 2003 SARS

[[Difficult and hard climb to reach 3 M[[

[[Average annual growth rate (AAGR)=5.08% in 15 years[[

2015 – 2019 MILLION

PHILIPPINE TOURIST ARRIVALS UP 15.24% 2018-2019

BREACH TARGET

[[South Korea, for the last two decades, is the undisputable number one tourist arrivals to the Philippines followed by China that is used to be U.S.[[

[[Because of some political atmosphere during the changes in the political landscape now between the Philippines and China so there was this Trust and Confidence from the Chinese market to visit the Philippines.[[

TOURISM INDICATORS

2009-2010

TOURISM’S TOTAL CONTIBUTION TO THE PHILIPPINE ECONOMY

2018-2019

INBOUND TOURISM EXPENDITURE 2018-2019

Mga ginagastos ng mga foreigners sa Pilipinas

[[9.9% of Total Exports[[

• EXPORT because dollar yung currency na hawak nila. DOLLAR yung gamit natin pang trade.
• Kagandanahan ng tourism ay hindi mo kailangang lumabas para magkaroon ng DOLLAR because yung mga turista ang pumupunta sa Pilipinas and then dito ginagastos yung mga DOLLARS nila, pinapalit sa Philippine PESO.

EMPLOYMENT IN TOURISM INDUSTRIES 2018-2019

[[Tourism means job[[

• Maraming involve na industry that’s why maraming employment din ang na p-provide ng tourism.
• 14 out of 100 employed in tourism industries

We have the different pillars of tourism

The 9 Operatings/Sectors of Tourism

DISTRIBUTION OF EMPLOYMENT BY INDURTIES

2019

PHILIPPINE TOURISM STATUS

2020

PHILIPPINE TOURISM SATELLITE ACCOUNTS (PTSA)

2000 TO 2019

PERCENT SHARE of Tourism Industry to GROSS DOMESTIC PRODUCT (GDP)

The contribution of tourism to the GROSS DOMESTIC PRODUCT (GDP) is measured by the TOURISM DIRECT GROSS VALUE ADDED (TDGVA) generated by tourism industries and other industries of the economy that directly serve visitors in response to internal tourism consumption.

• GAANO KALAKI YUNG NAGING IMPACT NG TOURISM INDUTRY SA ATING EKONOMIYA
• DECREASE IN 2008 GLOBAL FINANCIAL CRISIS
• ALL IN ALL, INCREASE IN TOURISM INDUSTRTY

AVERAGE GROWTH OF TOURISM 2000-2019

[[Domestic Tourism Expenditure[[

[[17.4 %[[

[[Inbound Tourism Expenditure[[

[[10.4%[[

[[Outbound Tourism Expenditure9.0%[[

GROWTH OF TOURISM

2019

[[Inbound Tourism Expenditure[[

[[23.2%[[

[[Domestic Tourism Expenditure[[

[[10.4%[[

[[Outbound Tourism Expenditure[[

[[2.6%[[

AVERAGE SHARE OF EMPLOYMENT IN TOURISM INDUSTRIES to TOTAL EMPLOYMENT IN THE PHILIPPINES 2000 – 2019

AVERAGE NUMBER of PERSON EMPLOYED IN TOURISM INDUTRIES

2000 – 2019

MORE THAN 50 MILLION DOMESTIC TOURISTS

2014

1. Metro Manila
2. Boracay Island
3. Cebu City
4. Lapu-Lapu City
5. Puerto Princesa
6. Baguio City
7. Albay
8. Batangas

DOMESTIC TRAVELLERS 2012

DOMESTIC TOURIST RECEIPTS 2015 (19%)

ACCOMMODATION CAPACITY 202,797

[[REGION 7 – HAVE THE MOST ACCOMODATIONS[[