Strategic Management (STM) - Module Syllabus & Assessment Guide

Module Overview & Administrative Details

  • Module Name: Strategic Management (STM)

  • Module Code: B7-STM-23

  • Document Reference / Version: Milestone FM-EDU-001 Rev. 002 Page 1 of 1 (07-04-2025)

Prescribed Reading Material

  • Core Textbook: David, R.F. (2011), Strategic Management: Concepts and Cases, 14th Edition, Prentice-Hall: Boston.

Weekly Study Schedule & Curriculum

Strategic Management Module Weekly Schedule

  • Week 1 (13/07/2026 to 19/07/2026): Introduction to Strategic Management

    • Unit(s) Covered: INTRODUCTION TO STRATEGIC MANAGEMENT

    • 1. The Nature of Strategic Management

    • 2. Defining Strategic Management

    • 3. Key terms in Strategic Management

    • 4. Pitfalls in Strategic Management

    • Prescribed Reading: David, R.F. (2011), Strategic Management: Concepts and Cases, 14th Edition, Prentice-Hall: Boston.

    • Assessments & Activities: Week-1 Activities on Blackboard

  • Week 2 (20/07/2026 to 26/07/2026): Introduction to Strategic Management

    • Unit(s) Covered: INTRODUCTION TO STRATEGIC MANAGEMENT

    • 1. The Nature of Strategic Management

    • 2. Defining Strategic Management

    • 3. Key terms in Strategic Management

    • 4. Pitfalls in Strategic Management

    • Prescribed Reading: David, R.F. (2011), Strategic Management: Concepts and Cases, 14th Edition, Prentice-Hall: Boston.

    • Assessments & Activities: Week-2 Activities on Blackboard

  • Week 3 (27/07/2026 to 02/08/2026): Setting Vision, Mission and Corporate Goals

    • Unit(s) Covered: SETTING VISION, MISSION AND CORPORATE GOALS

    • 1. Importancce of Vision vs mission statements

    • 2. Characteristics of vision and mission statements

    • 3. Evaluating mission and vision statements

    • Prescribed Reading: David, R.F. (2011), Strategic Management: Concepts and Cases, 14th Edition, Prentice-Hall: Boston.

    • Assessments & Activities: Week-3 Activities on Blackboard

  • Week 4 (03/08/2026 to 09/08/2026): The Nature of Corporate Strategy

    • Unit(s) Covered: THE NATURE OF CORPORATE STRATEGY

    • 1. Levels of strategy

    • 2. Types of strategy: (Integration, intensive, diversification, Porter's generic strategies)

    • Prescribed Reading: David, R.F. (2011), Strategic Management: Concepts and Cases, 14th Edition, Prentice-Hall: Boston.

    • Assessments & Activities: Week-4 Activities on Blackboard

  • Week 5 (10/08/2026 to 16/08/2026): Appraising the Micro and Macro Environment

    • Unit(s) Covered: APPRAISING THE MICRO AND MACRO ENVIRONMENT

    • 1. Internal Analysis- internal audits and Business functional Areas

    • 2. External Analysis (PESTLE, Porter's Five Forces Model)

    • Prescribed Reading: David, R.F. (2011), Strategic Management: Concepts and Cases, 14th Edition, Prentice-Hall: Boston.

    • Assessments & Activities: Week-5 Activities on Blackboard

  • Week 6 (17/08/2026 to 23/08/2026): Competitive Strategy

    • Unit(s) Covered: COMPETATIVE STRATEGY

    • 1. SWOT Analysis

    • 2. BCG Marix

    • Prescribed Reading: David, R.F. (2011), Strategic Management: Concepts and Cases, 14th Edition, Prentice-Hall: Boston.

    • Assessments & Activities: Week-6 Activities on Blackboard

  • Week 7 (24/08/2026 to 30/08/2026): Implementation of Strategies

    • Unit(s) Covered: IMPLEMENTATION OF STRATEGIES

    • 1. Nature of strategy implementation

    • 2. Management and Operational Issues

    • 3. Marketing, Accounting and Audit issues

    • Prescribed Reading: David, R.F. (2011), Strategic Management: Concepts and Cases, 14th Edition, Prentice-Hall: Boston.

    • Assessments & Activities: Week-7 Activities on Blackboard

  • Week 8 (31/08/2026 to 06/09/2026): Strategy Review, Evaluation and Control

    • Unit(s) Covered: STRATEGY REVIEW, EVALUATION AND CONTROL

    • 1. Process of evaluating strategies

    • 2. Balanced Score Card

    • 3. Characteristics of effective control systems

    • Prescribed Reading: David, R.F. (2011), Strategic Management: Concepts and Cases, 14th Edition, Prentice-Hall: Boston.

    • Assessments & Activities: Week-8 Activities on Blackboard

  • Week 9 (07/09/2026 to 13/09/2026): Business Ethics, Social Responsibility & Environmental Sustainability

    • Unit(s) Covered: BUSINESS ETHICS, SOCIAL RESPONSIBILITY & ENVIRONMENTAL SUSTAINABILITY

    • 1. Business ethics

    • 2. Social responsibility

    • 3. Environmental sustainability

    • 4. Managing environmental affairs in the firm

    • 5. Reasons why firms should be green

    • Prescribed Reading: David, R.F. (2011), Strategic Management: Concepts and Cases, 14th Edition, Prentice-Hall: Boston.

    • Assessments & Activities: Week-9 Activities on Blackboard

  • Week 10 (14/09/2026 to 20/09/2026): Global Strategies

    • Unit(s) Covered: GLOBAL STRATEGIES

    • 1. Multinational organisations and international operations (advantages)

    • 2. The global challenges

    • 3. Market entry strategies into global markets, Corporation, Chapter 2

    • Prescribed Reading: David, R.F. (2011), Strategic Management: Concepts and Cases, 14th Edition, Prentice-Hall: Boston.

    • Assessments & Activities: Week-10 Activities on Blackboard

  • Week 11 (21/09/2026 to 27/09/2026): Case Studies in Strategic Management

    • Unit(s) Covered: CASE STUDIES IN STRATEGIC MANAGEMENT

    • Case analysis (Local Context and Global Context)

    • Prescribed Reading: David, R.F. (2011), Strategic Management: Concepts and Cases, 14th Edition, Prentice-Hall: Boston.

    • Assessments & Activities: Week-11 Activities on Blackboard

  • Week 12 (28/09/2026 to 04/10/2026): Revision & Practice

    • Unit(s) Covered: REVISION & PRACTICE

    • Assessments & Activities: Internal-3

  • Week 13 (05/10/2026 to 11/10/2026): Revision & Practice

    • Unit(s) Covered: REVISION & PRACTICE

    • Assessments & Activities: Week-13 Activities on Blackboard

  • Week 14 (12/10/2026 to 18/10/2026): Revision & Practice

    • Unit(s) Covered: REVISION & PRACTICE

    • Assessments & Activities: Week-14 Activities

  • Week 15 (19/10/2026 to 25/10/2026): Revision & Practice

    • Unit(s) Covered: REVISION & PRACTICE

    • Assessments & Activities: Internal - 4, Week-15 Activities on Blackboard

  • Week 16 (26/10/2026 to 01/11/2026): Revision & Practice

    • Unit(s) Covered: REVISION & PRACTICE

    • Reading / Schedule Status: Revision Week

    • Assessments & Activities: Revision Week

  • Week 17 (02/11/2026 to 15/11/2026): End Assessment Week

    • Scheduled Period: End Assessment Week

  • Week 18 (30/11/2026 to 06/12/2026): End Results Publishing

    • Key Date: End Results Publishing (06/12/2026)

  • Week 19 (08/12/2026 to 13/12/2026): Supplementary Support Classes

    • Scheduled Period: Supplementary Support Classes

  • Week 20 (14/12/2026 to 20/12/2026): Supplementary Assessment Week

    • Scheduled Period: Supplementary Assessment Week

  • Week 21 (11/01/2027 to 17/01/2027): Supplementary Results Publication

    • Key Date: Supplementary Results Publication (14/01/2027)

Assessment Weightage & Evaluation Structure

Assessment Weightage Table

  • Attendance:

    • Weightage: 0%

    • Type: NA

  • Internal Assessment:

    • Weightage: 40%

    • Type: ICA / Assignment / Case study / Time framed assessment on BB / Mini project / Practical

  • End Assessment:

    • Weightage: 60%

    • Type: written Assignment

  • Supplementary Assessment:

    • Weightage: 100%

    • Type: Written Assignment