Principles and Elements of Design

What is Media?

• diverse arrangement of communication and information distribution methods to connect and interact through various platforms and formats.

Types of Media:

• Print Media - text or graphics, ex: magazines, brochure, textbooks

• Broadcast Media - broadcasting, ex: news, films

• Film / Cinema Media - movies and films

• New / Digital Media - social apps ex: facebook, messenger

Principles and Elements of Design

1. Balance - Elements on a page have visual weight (form, size, color, texture). Design stability requires appropriate scale for these elements.

   • Symmetrical: Identical shapes arranged equally on both sides.

   • Asymmetrical: Different shapes with equal visual weight.

2. Unity - harmony produced by all the elements. “as one”

3. Contrast - level of difference between design. It gives emphasis on that certain element. “unique”

4. Emphasis - attention to a specific design element. It is similar to contrast or works with it.

5. Repetition - using a repeated element.

6. Pattern - repetition of more than one designed element.

7. Rhythm - Visual tempo created by repeated elements with variation.