9/20/22

Affiliate stations: make a broadcast network
Local broadcaster owned by a company other than the owner of the network
Broadcasting networks have to have an FCC license
PBS is the only non commercial broadcast network
Day parts
Prime time (8-11PM) is the most expensive
Network O+O
Owned and operated
Networks can’t own more that 39% of the US, so they don’t become a monopoly
Linear TV: broadcast and cable TV
Per sub fee: what the cable company is paying for a certain network
ESPN is the most expensive, at around $9
ESPN and cable is a B to B relationship
Cable networks are packaged together instead of sold separately
Buy an antenna for broadcast only
Daily average global TV viewing has gone from 4 hrs 20 mins (2014) projected to 2hrs 51 (2023)
Pay TV means cable
6.6 million people cut cord in 2020, up from 4.3 in 2019
Cord cutting has decreased Pay TV to 50% of all US households
Cable companies are switching to broadband (internet)
Comcast/Xfinity cable decline
Getting into streaming, broadband, mobile
Roku makes devices to stream, actually losing money with devices
Makes money on advertising
Display ads
Roku is in data business
Every service is in data mining business
Art vs science
Art: content
Science: data
SVOD: Subscription video on demain
Disney +
AVOD: Advertising based on demand
Netflix launching ad tiers in November
FAST: Free ad supported streaming TV
Tubi, Pluto
TVOD: transaction video on demand
YouTube Rent, renting movies on cable
OTT: Over the top
Internet based
All streaming

Disney Plus Success