DATA-ANALYSIS-TECHNIQUE

Data Analysis Techniques

  • Author: Ryan Kenneth A. Narvaez

Research Methodologies

Quantitative Research

  • Involves statistical analysis.

  • Purpose:

    • Summarizes sample data.

    • Estimates population parameters.

    • Tests hypotheses.

Qualitative Research

  • Focuses on categorizing and interpreting data.

  • Involves decisions about the approach taken.

Example of Quantitative Research

  • Collecting data on respondents' levels of agreement to a certain indicator.

Descriptive Statistics

  • Mean:

    • Represents the average score of given data set.

  • Standard Deviation:

    • Describes variability within the scores.

    • Important for understanding data dispersion.

Respondent Data Interpretation

  • Scale Used: 4-Point Likert Scale

Sample Respondent Data

Respondent

Q1

Q2

Q3

Q4

A

3

4

4

3

B

4

4

3

2

C

2

3

4

1

D

4

4

2

4

E

3

3

3

2

F

1

3

2

3

G

2

4

2

2

Averages

  • Q1 Average: 2.71 (Agree)

  • Q2 Average: 3.57 (Strongly Agree)

  • Q3 Average: 2.86 (Agree)

  • Q4 Average: 2.43 (Disagree)

Interpretation Table

Score Range

Interpretation

1.00 - 1.74

Strongly Disagree

1.75 - 2.49

Disagree

2.50 - 3.24

Agree

3.25 - 4.00

Strongly Agree

Calculating Mean

  • Formula:

    • Add all data points, then divide by the number of data points.

Statistical Tests

Purpose

  • To test hypotheses about relationships between variables.

Types of Tests

  • Regression and Correlation Test: Determines associations between two or more variables.

  • Comparison Tests:

    • T-tests and ANOVAs used to find differences in outcomes across groups.

Choosing Statistical Tests

  • Choice of statistical tests is influenced by various aspects of the research design.

Marketing Plan

  • Description of market plan to understand strategic direction.

Project Plan

  • Projects defined as planned work or activities conducted over time to meet specific objectives.

Competitive Analysis

  • Description of competitive analysis to understand market landscape.

Social Media

  • Example handles: @reallygreatsite

Acknowledgments

  • Thank you for the research conducted.