Mass Culture Since 1945

Mass Culture Since 1945

  • The rise of a global mass culture has been a central theme since 1945.
  • The United States initially served as a cultural role model due to its media production and power.
  • Popular art forms like films, TV, pop music, and comics gained a large global audience.
  • Migration and the internet have created a cultural melting pot, influencing the arts with strong social engagement.
  • Key themes include the American dream, engagement & experiment, postmodernism, globalization, and the network.

American Dream

  • American culture appealed to Europeans after WWII, driven by the American role in liberation.
  • Products like Coca-Cola, gum, and jeans represented the dynamic and modern American way of life.
  • The American dream is based on individual freedom and equal opportunities.
  • American lifestyle is manifested in cartoons, soaps, musicals, rock-n-roll and Hollywood films.
  • New York grew into a global cultural center symbolizing modernity.
  • Musicals, influenced by London music hall and Viennese operetta, evolved into a major theatrical form.
  • Broadway in New York is the mecca of musical shows.
  • West Side Story (1957) was the first musical to portray grimmer realities such as immigrant neighborhoods and ethnic tensions.
  • Jazz transformed from dance music to listening music with the advent of bebop.
  • Abstract expressionism emerged in New York with artists like Jackson Pollock and Mark Rothko.
  • Pollock's "drippings" technique involved a trance-like state creating abstract compositions.
  • Rothko's color fields aimed to evoke intense emotional reactions.
  • Hollywood films became a major export, but television impacted Hollywood's golden age.
  • Television developed a language characterized by short blocks and constant enticements to keep watching.
  • Orson Welles' Citizen Kane (1941) was a cinematic classic using innovative techniques.
  • Soap operas, pioneered by Irna Phillips, used continuous storylines and cliffhangers.
  • Alfred Hitchcock Presents (1955-1962) was a popular thriller known for suspense.
  • The 1950s saw the rise of youth culture and rebellion against authority.
  • Films like Rebel Without a Cause (1955) and The Wild One (1953) portrayed rebellious youth.
  • James Dean and Marlon Brando introduced method acting.
  • Rock 'n' roll emerged by breaking barriers between black and white music with Elvis Presley.
  • Raymond Loewy's streamlined designs, like the Studebaker Starliner (1953), catered to the youth market.
  • Pop art bridged the gap between mass media and avant-garde art.
  • Richard Hamilton's collage Just what is it that makes today's homes so different, so appealing? (1956) is considered the first pop art.
  • Pop art embraces mass culture images and industrial techniques.
  • Roy Lichtenstein's Whaam! (1963) exemplifies pop art's use of comic book styles.
  • Andy Warhol made art from soup cans and celebrity images, using mass production techniques.

Experiment & Engagement

  • The 1960s and 70s saw experimental art challenging traditional forms.
  • Conceptual art focused on ideas, societal views, or artistic concepts.
  • Absurdist theater, exemplified by Samuel Beckett's Wachten op Godot (1953), explored the meaninglessness of existence.
  • Antonin Artaud's 'Theater of Cruelty' emphasized light, sound, and movement over dialogue.
  • Jerzy Grotowski's 'poor theater' aimed for intimate confrontation between actor and audience.
  • Young New York artists rejected expressionism, focusing on everyday life.
  • John Cage used chance and ambient sounds in his compositions such as 4'33" (1952).
  • Merce Cunningham developed pure dance using basic movements without emotion or narrative.
  • Judson Dance Theater deconstructed academic dance, emphasizing ordinary movements.
  • Nam June Paik combined television and performance, distorting images and creating video art like TV-Buddha (1974).
  • Happenings, pioneered by Allan Kaprow, were improvised theatrical group meetings.
  • Performances, like Joseph Beuys' I like America and America likes me (1974), often centered on the artist.
  • Aktie Tomaat and Aktie Notenkraker were Dutch protests against elitist theater and music.
  • German avant-garde artists, like Karlheinz Stockhausen, pioneered serialism and electronic music.
  • Kraftwerk experimented with synthesizers and drum computers, creating "robotrock" like Autobahn (1975).
  • Pina Bausch's Tanztheater blended dance, drama, performance, and music, seen in Café Müller (1978).
  • The British Invasion saw British bands like The Beatles and The Rolling Stones dominating American charts.
  • Beat music mixed rock-'n-roll, rhythm-and-blues, and soul.
  • The Beatles' Sgt. Pepper's Lonely Hearts Club Band (1967) was a concept album with diverse styles.
  • David Bowie played with alter egos, exemplified by Ziggy Stardust.
  • Minimal art reduced art to essential forms, focusing on simplicity and objectivity.
  • Donald Judd's stacks exemplified minimal art’s emphasis on rhythm and repetition, like in Untitled (1989).
  • Minimal music used repetitive rhythmic motifs; Terry Riley's In C (1964) is an early example.
  • Steve Reich experimented with shifting rhythms, notably in Drumming (1970-1971).
  • Philip Glass and Robert Wilson's opera Einstein on the Beach (1976) was a minimal opera with repetitive music and movements.
  • Bob Dylan revitalized folk music with socially conscious lyrics in songs like Blowin' in the Wind (1962).
  • The Woodstock festival in 1969 symbolized the hippie movement's ideals of love and peace.
  • Jimi Hendrix's performance at Woodstock was a sensation.
  • The film Easy Rider (1969) captured the hippie generation's desire for freedom.
  • Funk, pioneered by James Brown, focused on rhythm.
  • Disco gained popularity, exemplified by Saturday Night Fever (1977) and the Bee Gees.
  • Punk emerged as a reaction against mainstream pop with bands like The Ramones and The Sex Pistols.

Postmodernism

  • Postmodernism emerged in the late 1970s, marked by a shift in Western culture towards individualism and an excess of choices.
  • Postmodern art embraces irony, recycling, and mixing of high and low culture.
  • Jean-François Lyotard's Het postmoderne weten (1979) argued that the postmodern society is defined by information and the end of grand narratives.
  • Postmodern architecture rejected modernism's functional designs, embracing freer forms and historical styles.
  • Alessandro Mendini's Groninger Museum (1994) exemplifies postmodern architecture, mixing various styles.
  • Sjoerd Soeters' Inverdan in Zaanstad incorporates references to local and international architecture and popular culture.
  • Since pop art, the boundary between popular culture and art has been increasingly replaced.
  • Jeff Koons' Michael Jackson and Bubbles (1988) combines pop, art, and kitsch.
  • Grace Jones embodies a postmodern artwork, playing with gender and musical styles.
  • Postmodern advertising adopts a cynical attitude, exaggerating cliches.
  • Oliviero Toscani's Benneton ads used shocking, socially conscious images, with the brand logo barely visible.
  • Hiphop emerged in the Bronx, New York, around 1976, as a grassroots movement with music, dance, and graffiti.
  • Public Enemy delivered hard-hitting activist messages.
  • De La Soul offered a positive alternative, incorporating positive messages.
  • ISH's MonteverdISH (2011) combined hiphop with classical music.
  • Many postmodern artists realize that innovating art is barely possible.
  • Cindy Sherman’s Untitled film stills (1977-1980) consists of self-portraits, where she plays with stereotypes and stylistic conventions.
  • Quentin Tarantino’s Kill Bill I&II (2003 and 2004) is a hurricane of quotes from pulp films.
  • Christian Marclay’s The Clock (2010) is a 24-hour video composed of thousands of film fragments related to time.

Globalisation

  • 1989, the Fall of the Berlin Wall marks a historical turning point.
  • Trade, migration and communication are taking place more and more on a global scale.
  • New art centers and festivals are flourishing in Asia, Africa and South America and artists from non-Western countries are making international careers.
  • Damien Hirst's work exemplifies art in a global, capitalistic world, focusing on market value and shock.
  • Peter Brook's Mahabharata (1985) sought universal themes through an international cast.
  • Magiciens de la terre (1989) challenged Western art norms by showcasing non-Western artists.
  • Akram Khan bridged cultural divides through dance, blending kathak and contemporary dance in Kaash (2002).
  • Following the relativism of postmodernism, the beginning of the new millennium saw a wave of new engagement.
  • Christoph Schlingensief's Bitte liebt Österreich (2000) parodied reality TV and immigration politics.
  • Brett Bailey's Exhibit B (2010) confronted colonial history with live tableaus, stirring controversy.
  • Ai Weiwei's S.A.C.R.E.D (2013) depicted his imprisonment, criticizing human rights abuses.
  • Dance emerged, focusing on deep basses and repetitive drumtracks.
  • House music originated in Chicago’s, the black homosexual scene.
  • Daft Punk mixed electronic sounds with pop elements, as shown on the album Homework (1997).
  • Klaus Obermaier's Vivisector I (2001-2002) blended dance and technology.
  • The Guerrilla Girls criticized the role of women in the art world through humorous posters (e.g. “Do women have to be naked to get into the Met. Museum?” (1989)).
  • Madonna symbolized a new type of independent woman at the end of the twentieth century.
  • The music of M.I.A. (1975) has a distinct intercultural character.

Networks

  • After 2005 is known as the network era.
  • Aram Bartholl Map (2009) highlights the virtual and real world.
  • Map questions a society that is increasingly mapped through digital technology.
  • The internet and digital networks can be regarded as a modern variant of the panopticon.
  • Morehshin Allahyari's Material speculation: ISIS (2015) reconstructs historical art treasures that have been destroyed by members of the terrorist movement Islamic State.
  • The Material speculation: ISIS (2015) sees the 3D printer as' tool that can change our lives in the future in a biological, political and social sense'.
  • Baudrillard argues that we live in a hyper-reality: a reality shaped by images we have created ourselves.
  • The Matrix (1999-2003) sketches a jet-black picture of a future in which virtual reality has replaced the real world.
  • In the opera The End (2012) Miku is a superstar with more than two and a half million online fans.
  • In the game industry, the current state of affairs regarding virtual reality is best visible.
  • There’s much debate about games and entertainment’s influence on real life.
  • Long-running TV series outdo feature films with ingenious plots, such as Game of Thrones (from 2011).
  • The increasing amount of TV series (etc. Game of Thrones) is linked to paid channels.
  • Marina Abramović's The Artist Is Present (2010) created a new art experience, showing her endurance and impact.
  • Jeremy Deller's The Battle of Orgreave (2001) explored the 1984 miner's strike.
  • Joost Conijn built his own aircraft and flew through Africa (OK-NUL 43), documenting special encounters.
  • Professional artists are increasingly moving to the neighbourhood.
  • The Berlin theatre collective Rimini Protokoll makes documentary theatre in which the ‘ordinary citizen’ plays the leading role.
  • In Solo São Paulo (2007), police officers from São Paulo exchange personal stories with their colleagues from Munich.
  • Street art Netherlands has a policy of removing graffiti.
  • British street artist Banksy often combines black humor with political or social commentary