Influence of Social Media

Advantages:

  • Connecting with friends and family

  • Entertainment

  • Education: learn new skills and concepts

Disadvantages:

  • Distraction / Addiction

  • Peer Pressure

  • Over-comparison

The Social Dilemma

  • Social media and technology companies use psychologicial manipulation techniques to make users addicted

  • Peoples online activity is watched, tracked, and measured by these companies, who then use this data to build ai models that predict the actions of their users

The Aim of Social Media

  1. Engagement Goal

  2. Growth Goal

  3. Advertisement Goal

Observational Learning: Learn from others by observing others

→ A: Attention

→ R: Retention (STM and LTM)

→ R: Reproduction of Information

→ M: Motivation

Addiction: Mental illness that involves the reward pathways in the brain

→ Chemical: Alcohol and Drugs

→ Behavioural: Gambling

The DSM-V considers gaming as an addiction based on specific criteria. However, it does not currently classify online gambling, overuse of the internet, social media, or smartphones as addictions

Addiction depends more on the way behaviour provides good feelings than the behaviour itself