Valhalla- Marketing

Social media

• Social media art reveal- on a very innovative 8 hour twitter livestream months before the release

• Game trailers and videos-world premier got 100m views in 10 days ,gameplay trailer, cinematic trailer following female lead, lots of other videos posted on social media e.g Q&As

• Short posts on twitter e.g posts for animal fans (can pet them) and ran a greetings from England series on instagram to appeal to a British audience

Odin’s hootenanny

• Released November 5 2020

• Featured exclusive box series x gameplay

• Interview with Ivor actor Magnus bruun

Website

• Build your own viking legend

• A lot of ‘buy now’ buttons

• Historical podcast released with he game

• Reebok partnership

Physical marketing

• Shoes

• Funko pops

• Collectible art statue

• Stickers

• Soundtrack ep

• Graphic novels

Reebok collaboration

• 2 shoes released

• Like a Viking stitching

Diversification

• Film industry-short films released

• ‘The hunt’-11 minutes, worked with t7 productions to make a live action