Conformity and Obedience Study Notes

Conformity and Obedience

Conformity
  • Definition: Indirect pressure to change behavior to match group norms.
  • Characteristics:
    • Based on the behavior of others.
    • Usually unconscious and indirect.
    • Often a rational strategy but can lead to negative outcomes.
Sherif's Study (1935)
  • Autokinetic Illusion: A stationary light appears to move in a dark room.
  • Method: Participants estimated how much the light moved while in groups.
    • Estimates influenced by group responses, leading to a convergence on a group norm.
  • Findings:
    • The desire to feel appropriate drives conformity.
    • Group norms persisted even when participants were alone.
    • Most participants denied being influenced by others.
Asch's Study (1951)
  • Objective: Investigate conformity with clear stimuli (line length comparison).
  • Method: Groups of 7-9, with confederates giving incorrect answers.
    • Control condition had less than 1% incorrect answers when alone.
  • Results:
    • 33% conformity rate overall; half conformed on six or more trials.
    • 25% of participants gave correct answers consistently; 95% did not conform at least once.
Factors Influencing Conformity
  • Personality Traits: Self-esteem, need for approval, anxiety, IQ.
  • Group Size: Minimum of 3-5 members needed to influence.
  • Unanimity: Presence of dissenters can reduce conformity.
  • Confidence in Responses: Higher confidence in minority can decrease conformity rates.
Modern Examples of Conformity
  • Egebark & Ekström (2018): More likely to like posts on social media that already have multiple 'likes'.
Critiques of Conformity Research
  • Many texts overemphasize conformity at the expense of independence.
  • Asch's findings also showed instances of independence, which were often ignored.
Minority Influence
  • Minority can influence majority with consistency and conviction.
  • Even if direct persuasion fails, it can unsettle prevailing norms, paving the way for future changes.
Conformity to Social Roles
  • Stanford Prison Experiment (Zimbardo, 1971): Demonstrated the impact of assigned roles on behavior.
  • Process: Participants assigned roles as guards or prisoners, leading to extreme behavior changes.
  • Results: Cruelty emerged from situational pressures rather than personal characteristics.
    • Experiment ended due to severe psychological impact on participants.
  • Critiques: Self-selection bias in participants may have led to atypical results.
Milgram's Studies on Obedience (1963)
  • Investigated the extent to which individuals would follow orders to harm others.
  • Results: 75% of participants obeyed commands to administer shocks; 100% proceeded to 300V shocks despite distress.
  • Critiques:
    • Study not purely about obedience; factors like trust influenced outcomes.
    • Alternative explanations for behavior include belief in the scientific importance of the study.
    • Recognizes impact of personal connection on willingness to obey.
Summary of Social Influence Processes
  • Conformity: Evidence shows people alter beliefs to fit in.
  • Obedience: Highlights the potential for individuals to harm others under authority.
  • Compliance: Indicates that social structures can facilitate cruelty without explicit commands.
  • Implications: Raises important questions regarding social responsibility and ethics in behavior.
Recommended Readings
  • Essential Text: Hogg, M. A., & Vaughan, G. M. (2018). Social psychology (8th ed.).
  • Supplementary Material:
    • Haslam & Reicher (2012) on conformity and power dynamics.
    • Cialdini & Trost (1998) for broader context of social influence.