Conformity and Obedience Study Notes
- Definition: Indirect pressure to change behavior to match group norms.
- Characteristics:
- Based on the behavior of others.
- Usually unconscious and indirect.
- Often a rational strategy but can lead to negative outcomes.
Sherif's Study (1935)
- Autokinetic Illusion: A stationary light appears to move in a dark room.
- Method: Participants estimated how much the light moved while in groups.
- Estimates influenced by group responses, leading to a convergence on a group norm.
- Findings:
- The desire to feel appropriate drives conformity.
- Group norms persisted even when participants were alone.
- Most participants denied being influenced by others.
Asch's Study (1951)
- Objective: Investigate conformity with clear stimuli (line length comparison).
- Method: Groups of 7-9, with confederates giving incorrect answers.
- Control condition had less than 1% incorrect answers when alone.
- Results:
- 33% conformity rate overall; half conformed on six or more trials.
- 25% of participants gave correct answers consistently; 95% did not conform at least once.
- Personality Traits: Self-esteem, need for approval, anxiety, IQ.
- Group Size: Minimum of 3-5 members needed to influence.
- Unanimity: Presence of dissenters can reduce conformity.
- Confidence in Responses: Higher confidence in minority can decrease conformity rates.
- Egebark & Ekström (2018): More likely to like posts on social media that already have multiple 'likes'.
- Many texts overemphasize conformity at the expense of independence.
- Asch's findings also showed instances of independence, which were often ignored.
Minority Influence
- Minority can influence majority with consistency and conviction.
- Even if direct persuasion fails, it can unsettle prevailing norms, paving the way for future changes.
- Stanford Prison Experiment (Zimbardo, 1971): Demonstrated the impact of assigned roles on behavior.
- Process: Participants assigned roles as guards or prisoners, leading to extreme behavior changes.
- Results: Cruelty emerged from situational pressures rather than personal characteristics.
- Experiment ended due to severe psychological impact on participants.
- Critiques: Self-selection bias in participants may have led to atypical results.
Milgram's Studies on Obedience (1963)
- Investigated the extent to which individuals would follow orders to harm others.
- Results: 75% of participants obeyed commands to administer shocks; 100% proceeded to 300V shocks despite distress.
- Critiques:
- Study not purely about obedience; factors like trust influenced outcomes.
- Alternative explanations for behavior include belief in the scientific importance of the study.
- Recognizes impact of personal connection on willingness to obey.
Summary of Social Influence Processes
- Conformity: Evidence shows people alter beliefs to fit in.
- Obedience: Highlights the potential for individuals to harm others under authority.
- Compliance: Indicates that social structures can facilitate cruelty without explicit commands.
- Implications: Raises important questions regarding social responsibility and ethics in behavior.
Recommended Readings
- Essential Text: Hogg, M. A., & Vaughan, G. M. (2018). Social psychology (8th ed.).
- Supplementary Material:
- Haslam & Reicher (2012) on conformity and power dynamics.
- Cialdini & Trost (1998) for broader context of social influence.