FIL2

Media

  • Media: A world revolving around technology and printed materials.

    • Enables listening to favorite songs, watching preferred programs, and reading news.

    • Plays a significant role in shaping behavior, morality, culture, politics, and the prevailing power in a community.

    • Potential instrument for cultural development (Khairiah A. Rahman and Mary Thomas).

    • Focuses on societal dynamics (Rolando Tolentino).

    • Citizens significantly determine the offerings of media to align with their characteristics and lifestyles (Rolando Tolentino).

    • Acts as a medium for collective imagination within a community (Benedict Anderson).

The Role of Language in Media

  • Media is ineffective without language.

    • Language is vital for cultural development and for delivering messages.

    • Images, symbols, and texts provide meaning to recipients (Roland Barthes, Semiotics Theory).

  • Language can be shaped and manipulated by media.

    • Proof includes popular phrases like "boom panes" and "pak ganern."

  • Language bears significant responsibility in media and vice versa.

Social Media

  • Social media involves interactions occurring via the Internet.

    • Also referred to as Social Networking due to its communicative capacity.

    • Examples include Facebook, Twitter, and Instagram.

Types of Social Media (Page 2)

  • Bookmarking Sites:

    • Used for storing and organizing related links.

    • Example: StumbleUpon.

  • Media Sharing Sites:

    • Platforms for sharing photos and videos.

    • Examples include YouTube, iCloud, and SkyDrive.

  • Instagram:

    • Allows sharing of photos, videos, comments, and blogs.

    • Instagram Direct enables message exchange.

    • Launched by Facebook, Inc. in 2010.

  • Twitter:

    • Space for short news excerpts.

    • Character limitations create a unique communication style.

    • Introduced concepts like "Twitterature" for brief texts.

Writing a Blog and Its Importance (Page 3)

  • Blogging dates back to earlier forms of journaling.

    • Effective for learning through reflection.

    • Continuous writing cultivates personal style and technique.

    • Active blogging platforms include Tumblr, WordPress, and Blogspot.

  • Blogs allow for diverse content creation: personal essays, creative works, political opinions.

  • Bloggers share articles, opinions, and experiences as "posts" or "entries."

  • Structure includes blog headers, pages, comments, sidebars, categories, archives, RSS feeds, and images.

Importance of Journal Writing

  • Journaling promotes critical and creative thinking.

  • Fosters observational skills for heightened awareness.

  • Serves as a recordkeeper of experiences and important details.

Guidelines for Writing a Blog (Page 4)

  1. Write entries regularly to develop writing skills; avoid writing without a clear intention.

  2. Identify writing goals; focus on specific genres for depth.

  3. Use simple language, even for complex themes.

  4. Consider audience, language, purpose, and tone in posts.

  5. Avoid placing subscription links prominently until receiving engagement.

  6. Stay open to feedback and comments.

Examples of Blogging Platforms

  1. Tumblr: Microblogging and social networking site founded by David Karp in 2007; owned by Yahoo since 2013.

  2. WordPress: An open-source platform initially for blogs, now featuring a content management system.

  3. Blogger: Created in 1999 by Pyra Labs, acquired by Google in 2003; popular for blog writing.

Responsible Blogging Practices

  1. Maintain transparency and impartiality.

  2. Be cautious considering those affected by writings.

  3. Be sensitive in interviews.

  4. Be resourceful in data collection.

  5. Accept mistakes and corrections.






Mula sa salitang Greek na Ethikas

hango sa salitang Ethos =

kinasanayan.

❖ Responsibilidad ng akademya na ituro

ang tamang paraan ng pagsulat gamit

ang iba’t ibang pinaghanguan ng

datos at impormasyon.

Pangongopya

❖ Paggamit ng pahayag, ideya, at

materyal ng hindi kilala ang kanyang

orihinal na pinaghanguan o may-ari

nito.

❖ Pagnanakaw at may nakatakdang

kaparusahan sa sino mang

napatunayang nagkasala nito

Kulturang Popular

Kulturang Popular

❖ “Ang Kulturang Popular ay ang ating

buhay.” - Rolando B. Tolentino

❖ Ang bawat danas ng tao ay

kinapapalooban ng kulturang popular.

❖ Umuusbong dahil sa Teknolohiya

❖ Para sa Kapital at mga Kapitalista

❖ Tagapagpadaloy nito ang Mass Media

Layunin at Kapangyarihan ng Kulturang

Popular

● Layunin: maka-impluwensya sa mga

desisyon, paraan ng pag-isip, at gawi

ng tao

● Ito ay pagbabagong kultural na

umaayon sa kung ano ang nais itulak o

ipasunod ng mga kapitalista at ilang

negosyante

● Understanding The Postmodern

Culture and Philosophy (F.P.A

DEMETRIO) - tinalakay na

kumokonsumo ang mga tao sa

panahon ng PostModernismo ng

anomang produkto hindi dahil sa

kanyang pangangailangan kundi dahil

isa itong simbolo ng kanyang

kalagayan, pamumuhay, o

reputasyon.

○ Nararamdaman ng may-ari

ang ilusyon ng kapangyarihan

ay pag-angat sa estado sa

buhay

Katangian ng Kulturang Popular

❖ Para kumita ng pera

❖ Transgresibo

❖ Gumagamit ng Teknolohiya

❖ Nasa paniniwalang sadomasoquismo

❖ Nagmula sa sentro

Mga Anyo ng Kulturang Popular

Fliptop

❖ Madalas ihambing sa nakagisnang

Balagtasan

❖ Ang Fliptop ay galing sa pangalan

ng Kompanyang Fliptop Kru na

unang nagtanghal ng Fliptop sa

Pilipinas noong 2010

❖ Mayroong tema, talinghaga,

tugmaan, sukat, at sindak ng mga

salita

Textula

❖ Tulang Kinatha sa pamamagitan ng

Text Messaging

❖ Cellphone ang gamit na

instrumento sa pagsusulat nito

Pick-up Line

❖ Maikli lang ang mga Pick-up line

kung ikukumpara sa ibang

pang-anyo ng pahayag

❖ Umaabot sa isa hanggang

dalawang linya lamang ang haba

❖ May kakaibang kilig, kiliti, at talino

ang pagsambit ng mga Pick-up Line

dahil hangarin nitong makapag

bukas ng isang usapang nauuwi sa

panliligaw

❖ Naging magaan at mabilis ang

paglaganap ng mga Pick-up Line

dahil na rin sa kultura ng mga Pilipino

sa Panliligaw

❖ Nagsisimula sa tanong na ang sagot

ay galing din sa nagtatanong

Novelty Song

❖ Madalas na isinusulat na may

nakakatawa na pagpapahayag o

minsan ay may ibang kahulugan

❖ Madaling tumatak sa masa ang

ganitong uri ng kanta dahil sa

nakahuhumaling nitong melodiya

Dagli o Flash Fiction

❖ Mabilis na isulat at basahin ang

dagli

❖ Binubuo lamang ng 200 hanggang

400 na salita

❖ Akdang isinilang sa tawag na

dagling Tagalog, at pinag-ugatan

ng mga maikling kwento sa

kasalukuyan

Tiktok

❖ Pinakasikat na anyo ng kulturang

popular sa kasalukuyan ang Tiktok

❖ Video sharing social media platform

❖ Ipinakilala noong 2016 sa Tsina

bilang Douyin (Inilunsad bilang

Tiktok sa huling bahagi ng 2018)

❖ Isa sa paghatak ng Tiktok ay ang

tiyak na content o mga video ayon

sa interes at preperensya ng mga

gumagamit nito