Social Thinking and Cognition

  • Social thinking

  • Social judgment

  • Impression formation

  • Perception of groups

  • Self-perception

Importance

  • Social cognition

  • Impression formation

  • Judgments

  • Marketing applications

  • Interpersonal relationships

Social Judgment & Impressions

  • Key concepts in impression formation

  • Behavior

  • Physical appearance

  • Group memberships

  • Person positivity bias

  • Initial impressions

  • Impressions over time

Cognitive Processes

  • Gathering information

  • Drawing inferences

  • Selective information gathering

  • Unconscious judgments

  • Intuition

Case Studies

  • Biased assimilation

  • Celebrity perception

  • Capital punishment

  • Lord, Ross, & Lepper (1979)

Heuristics & Biases

  • Emotional regulation

  • Affect regulation

  • Wishful thinking

  • Heuristics

  • Availability heuristic

  • Causal attributions

  • Internal attributions

  • External attributions

  • Unexpected events

  • Socially undesirable behaviors

  • Discounting principle

  • Augmentation principle

  • Fundamental attribution error

  • Belief in a just world

  • Defensive attributions