Coursework: The Research Proposal

  • The marketing research proposal is a 2500-word assignment (+/- 10%) to assess the student's ability to:
    • Develop marketing research questions, aims, and objectives.
    • Write a critical literature review based on academic sources.
    • Create an appropriate research design, sampling procedure, and plan for data collection and data analysis.
    • Apply relevant issues of research ethics to a specific example.
  • Submission Deadline: 12:00 noon on 06/05/2025 on Wiseflow.