Inference
inference - where one memory disturbs the ability to recall another. thus may result in forgetting or distorting one or the other, or both
proactive inference - previously learnt info that interferes with new info you are trying to store (remember old not new)
retroactive inference - a newly learnt info that interferes with an old one (remember new not old)
Baddeley and Hitch - they asked rugby players to recall the name of the team they played. no matter the duration since the game they remembered if there were no interferences eg injuries
Evaluation -
strengths:
effects everyday situations - proven
drugs have an inference with remembering new info
weaknesses:
interference is temporary and can be overcome with cues
usual for interference to occur