kinkema and harris (1998)

The research by Kathleen M. Kinkema & Janet C. Harris examines the complex relationships between sport and mass media, focusing on three main areas: production of mediated sport, content of mediated sport texts, and audience interaction. The findings highlight the significant influence of media on sport, including the intertwining of sports organizations and media corporations, particularly in broadcasting rights and advertising revenues. Issues of race, gender representation, commercialization, winning, and violence in sport are also discussed. Additionally, the study calls for more holistic research linking production, text, and audience interpretations, with an emphasis on social and cultural implications.