Unconditioned Response (UCR) – automatic reaction to UCS (salivating to food).
Neutral Stimulus (NS) – initially no relevant response (bell pre-pairing).
Conditioned Stimulus (CS) – former NS, now triggers response after pairing (bell post-pairing).
Conditioned Response (CR) – learned response to CS (salivating to bell).
Little Albert Experiment (Watson & Rayner, 1920)
Initial State: 9-month-old Albert shows no fear of rat, rabbit, dog, masks.
Conditioning: Whenever Albert reaches for rat (NS), experimenters strike steel bar (UCS – loud noise) → Albert cries (UCR).
After Several Pairings: Rat alone (now CS) → fear/crying (CR).
Generalisation: Fear transferred to rabbit, dog, fur coat, even Santa Claus mask.
Ethical Issues
No desensitisation; long-term harm possible.
Modern ethics would prohibit inducing lasting fear in infants.
Core Principles
Acquisition – initial NS+UCS pairings where learning occurs.
Extinction – CR weakens if CS is presented without UCS repeatedly.
Spontaneous Recovery – extinguished CR can reappear after a pause.
Generalisation – stimuli similar to CS evoke CR (e.g., child fears all dogs).
Discrimination – learning to respond only to specific CS (e.g., fear only large barking dogs).
Higher-Order / Second-Order Conditioning
Pair a new second-order stimulus (e.g., squeaky cabinet) with existing CS (electric can-opener) → new stimulus also elicits CR (salivation) without UCS.
Shows conditioning can build layers of associations beyond original UCS.
Applications & Discussion Prompts
Create own classical-conditioning example and label UCS, UCR, NS, CS, CR.
Role in understanding phobias (conditioned fears) & marketing (pair products with positive stimuli like music, celebrities).
Operant Conditioning (B.F. Skinner)
Learning in which voluntary behaviours are strengthened or weakened by consequences.
Skinner Box: rat/pigeon presses lever → food (reinforcement) or avoids shock, allowing precise study.
Behaviour Modification (operant) used in classrooms, workplaces, therapy, animal training.
Phobias & Anxiety Disorders can develop via classical conditioning; treatments like systematic desensitisation rely on extinction & counter-conditioning.
Social Learning highlights influence of media violence on behaviour (policy debates on TV/video-game regulation).